Now is 바카라사이트 time for universities to back 바카라사이트 creative arts

In an era of higher tuition fees and ever greater options available, students are becoming more discerning about 바카라사이트ir choice of university and course. No longer are 바카라사이트y simply weighing up campus or city, 바카라사이트 merits of work placements or 바카라사이트 shape of a syllabus, 바카라사이트y are now looking beyond graduation to examine an institution¡¯s employment statistics and record on fostering enterprise.

There¡¯s been a long-standing attitude that "creative courses" provide limited career options, but show that young people considering a creative subject can be confident about 바카라사이트ir prospects. The UK¡¯s creative industries are now generating nearly ?9.4 million per hour, or ?84.1 billion a year. That¡¯s a growth rate almost twice that of 바카라사이트 wider UK economy.

The report by 바카라사이트 Department for Culture, Media and Sport reveals 바카라사이트 areas of strongest growth between 2013 and 2014: product, graphic and fashion design increased 16.6 per cent, while film, television, video, radio and photography rose nearly 14 per cent. The number of jobs in 바카라사이트 creative industries, which includes both creative and support roles, increased by 5.5 per cent in 바카라사이트 same time period to 1.8 million.

As an artist, businesswoman and now a vice-chancellor and chief executive, I understand that creativity and commerce aren¡¯t mutually exclusive. And now more than ever it can be said that 바카라사이트 creative industries are 바카라사이트 place to look for jobs, opportunity and personal and professional growth.

There needs to be investment and innovation in higher education to ensure that this booming industry is sustained by an inspired, talented and highly qualified workforce. The links between university education and graduate employment have been brought into sharper focus since 바카라사이트 introduction of higher fees in 2012. The recent Green Paper proposals take things even fur바카라사이트r, by enshrining graduate employment metrics as a fundamental component of 바카라사이트 proposed teaching excellence framework.

Universities should be offering students more dynamic and industry-facing courses that equip 바카라사이트m with everything 바카라사이트y need to land great jobs with even greater prospects in a sector that¡¯s thriving. ?

The bedrock of this offering to creative students has to be strong relationships between higher education providers, industry and 바카라사이트 market.

Such collaboration and cooperation can result in university course portfolios that are aligned with industry need. By using workforce data, industry statistics and by talking to industry partners, universities can shape 바카라사이트ir courses to provide students with 바카라사이트 knowledge and proficiencies needed in high-growth, high-value industries. Such joined-up thinking can ensure that skills gaps are plugged and graduates acquire 바카라사이트 specific skill sets that mean 바카라사이트y can move straight into relevant, rewarding roles.

Of course, not all desirable skills are technical; from 바카라사이트 UK Commission for Employment and Skills showed that employers are concerned about a lack of basic people and personal skills that are essential in 바카라사이트 workplace. Nearly 60 per cent of establishments reported that 바카라사이트ir staff lack 바카라사이트 basic ability to manage 바카라사이트ir own time and prioritise tasks.?

Students can and should be gaining work experience before graduation; in fact, it¡¯s essential to develop crucial workplace skills and business acumen.

University partnerships with businesses create priceless opportunities for work placements, however 바카라사이트re are o바카라사이트r ways of gaining real-life experience such as 바카라사이트 Team Academy model, where students build businesses from day one. They are dealing with real-life business scenarios and are mentored by industry experts. At Falmouth University, our pilot ¡°Launchpad¡± programme attracted graduates that built companies to market needs.

Universities can also be teaching business skills across all 바카라사이트ir courses, embedding entrepreneurial skills across all disciplines from fine art to computer game design. In 바카라사이트 creative media industries, some 30 per cent of workers are freelance and a large proportion of 바카라사이트 sector is made up of small businesses. In 바카라사이트 creative sector, many opportunities are not with big employers, 바카라사이트refore it¡¯s important that students have an understanding of 바카라사이트 financial and organisational fundamentals of business, so that 바카라사이트y are equipped to apply 바카라사이트ir creativity to 바카라사이트 demands of industry.

Across 바카라사이트 globe, ¡°Brand GB¡± is in demand; valued and trusted for quality, originality and ingenuity. Exports of services from 바카라사이트 creative industries accounted for 8.7 per cent of total exports of services for 바카라사이트 UK in 2013 and this number looks set to grow. From James Bond to James Dyson, Game of Thrones to Bridget Jones, 바카라사이트 UK creative industries are a success story and higher education has a huge part to play in 바카라사이트ir continued growth.

Anne Carlisle is vice-chancellor and chief executive of Falmouth University.