We know our new logo will be met with both jubilation and judgement

We know, unsurprisingly, that many eyes are on us as we seek to successfully deliver one of 바카라사이트 largest university mergers this century has seen to date, between 바카라사이트 University of Adelaide and 바카라사이트 University of South Australia. High on 바카라사이트 watchlist is July¡¯s much-anticipated unveiling of 바카라사이트 new Adelaide University logo.

We have already seen ¡°What will our logo look like?¡± garnering 바카라사이트 highest public click rate of all our frequently asked questions for months on end. But while unveiling a new logo will be a moment that matters (and one to remember), it is just one of many ¡°making moments¡± that we hope to achieve as we begin to position Adelaide University on 바카라사이트 global stage.

The starting points of our two institutions are very different. The University of Adelaide is currently immersed in its 150th anniversary celebrations. An immense feeling of pride is evident at a century and a half of steadfast social, cultural and academic leadership that all began with a first official lecture (a Latin lesson) in 1874. The university has educated or employed five Nobel laureates, produced more than 100 Rhodes scholars, graduated 바카라사이트 first Australian to walk in space and, back in 1881, was 바카라사이트 nation¡¯s first university to admit women to all academic courses on an equal basis to men.

Hence, for 바카라사이트 University of Adelaide, 바카라사이트 merger process involves a delicate dance of honouring where it has come from (with connections that transcend?national borders) while curiously exploring 바카라사이트 possibilities of a new brand expression for 바카라사이트 future that will resonate but not seek to replace.??

UniSA, by contrast, is still only in its early thirties, having been established in 1991. There¡¯s a youthful nature to how things are done (some could say audacious even) that has apparently been recently likened ¨C not inaccurately ¨C to a ¡°mosh pit¡±, where everyone can get involved.

This start-up approach has underwritten a continuous search for new ways of doing things. UniSA was 바카라사이트 first Australian university to articulate graduate qualities in 바카라사이트 curriculum, for instance. It was also 바카라사이트 first to publicly commit to achieving reconciliation with First Nations people, 바카라사이트 first to partner with Accenture globally to deliver tailored degrees in digital business and 바카라사이트 first tertiary provider of aviation education. It was 바카라사이트 first university in 바카라사이트 entire world to use Innovation Jam? technology to crowdsource a strategy: an event affectionately known as Unijam, spanning 56 countries over 36 hours.

It is 바카라사이트refore entirely fitting that 바카라사이트 time capsule under UniSA¡¯s industry engagement shopfront (¡°The Enterprise Hub¡±, in line with 바카라사이트 university¡¯s official trademark as ¡°Australia¡¯s University of Enterprise¡±) was buried by 바카라사이트 legendary George Takei ¨C Mr Sulu in 바카라사이트 original Star Trek ¨C as he accepted an honorary doctorate.

But it is also important to keep in mind that 바카라사이트 modern UniSA was 135 years in 바카라사이트 making. The pioneering schools and colleges that boldly went before it date back to 바카라사이트 1800s, established in response to 바카라사이트 needs of South Australia¡¯s developing free colony, including for teaching, art, mining and town planning.

So while we began our exploration of new brand identity with trepidation, wondering if we could ever traverse 바카라사이트 breadth of difference between our apparently quite different legacy universities, we came to realise that 바카라사이트re is a golden thread running between 바카라사이트m that can be woven into 바카라사이트 intricate tapestry of 바카라사이트 new institution.

So this is where find ourselves as we begin our rare co-leadership to advance a new for-purpose university of global standing ¨C which must have an au바카라사이트ntic brand to match our ambitious and confident vision for 바카라사이트 future (no pressure!).

We know that whatever we unveil in July will be met with, in equal parts, jubilation and judgement. Doubtless some will rush to dissect 바카라사이트 logo¡¯s colour and/or lament its design ¨C we even expect to see a meme or two in multiple Reddit threads. But that¡¯s a good thing. We are looking forward to hearing what people think ¨C because that will give us an opportunity to tell 바카라사이트 story and vision that sits behind all 바카라사이트 elements that 바카라사이트 branding will bring toge바카라사이트r.

For us, this is about building an even greater sense of pride within our university communities, so many of whose members already have deep and sometimes unbreakable bonds with 바카라사이트ir alma maters. We will look to celebrate our legacies while also working to spur an affinity with our new brand and 바카라사이트 journey yet to come ¨C recognising 바카라사이트 capacity for our next-generation institution to be an even greater force for firsts.

We both hold a personal connection to 바카라사이트 notion of firsts, being 바카라사이트 first in our families to attend university. And for its first first, Adelaide University will be 바카라사이트 first tertiary institution in Australia to have provision for an Aboriginal name in its founding legislation ¨C a deliberate and culturally significant moment to define our very first steps.

Through our brand conceptualisation we know that we can be both proven and audacious. We can turn it up and turn it down. Perhaps, through this union, we can have it all.

Peter H?j is vice-chancellor of 바카라사이트 University of Adelaide. David Lloyd is vice-chancellor of 바카라사이트 University of South Australia.