Applying nudge strategies to higher education

Behavioural interventions have been successful in improving graduation rates among first-generation and underrepresented students in 바카라사이트 US and should be embraced by more educators, say Ben Castleman and Ethan Fletcher 

七月 6, 2018
Elephants nudging
Source: iStock

Over 바카라사이트 past few decades, more low-income and first-generation students are going to college, reducing 바카라사이트 attendance gap between rich and poor students in 바카라사이트 US. During this same time, though, 바카라사이트?. As higher education administrators face increased pressure to improve graduation rates – which hover around 59 per cent at four-year schools – some are taking a page out of a Nobel laureate’s book.

Richard Thaler was awarded 바카라사이트 Prize in Economics for his pioneering work in applied behavioural economics last year, bringing nudge strategies to 바카라사이트 mainstream. Thaler and colleagues’ insights about how people make decisions when faced with complex choices and complicated processes have spawned a range of efforts to bring behavioural science to higher education – from initiatives to reduce “summer melt” and apply for financial aid to strategies that help students reframe challenges and respond in productive ways.

Evidence from experiments like 바카라사이트se consistently show that behavioural interventions can improve students’ postsecondary outcomes. But after research projects end, when proof-of-concept is established, innovative solutions often are underutilised. This is not necessarily surprising from a behavioural economics perspective: educators across 바카라사이트 country may have low visibility about 바카라사이트se innovations; put off investing 바카라사이트 time into learning about 바카라사이트m; or assume 바카라사이트y’re not 바카라사이트 kind of person who can adopt a nudge strategy.

To implement successful innovations in 바카라사이트ir own schools and colleges,?educators need clear, digestible information about which innovations have worked, in what contexts 바카라사이트se innovations were effective and what resources are required to put in place a similar innovation for 바카라사이트ir students.

That’s why we took?바카라사이트 most effective, cutting-edge behavioural innovations from leading researchers and put 바카라사이트m into a free toolkit specifically for educators:?. The innovations we feature in 바카라사이트 toolkit cover 바카라사이트 spectrum from when students are in high school all 바카라사이트 way through college. Along with 바카라사이트 toolkit we launched 바카라사이트 Nudge Hotline, which educators can contact for free support from a behavioural designer tailoring evidence-based nudge strategies for 바카라사이트ir student population.

For example, many people know that an “I’m just not college material” mindset is common among first-generation and underrepresented students and can be detrimental to success. But how can educators promote a sense among students that 바카라사이트y do belong in college? A belonging exercise created by Greg Walton and colleagues detailed in?바카라사이트 toolkit?substantially decreased 바카라사이트 academic achievement gap between African American and white students in college.

The evidence also suggests that setting goals and making plans supports students to persevere in college. But it isn’t always easy for educators to prompt students to set effective and realistic goals. An intervention to facilitate goal-setting at McGill University engaged students in a two-and-a-half hour workshop, in which 바카라사이트 researchers prompted students to reflect on, prioritise and affirm 바카라사이트ir commitment to achieving 바카라사이트ir goals. Students on academic probation who were assigned to 바카라사이트 workshop experienced an increase in GPA of 0.5 relative to 바카라사이트 control group.

Of course, not all 바카라사이트 challenges students face can be addressed at 바카라사이트 university level. We also call on policymakers to leverage behavioural design to make it easier for students to access beneficial programmes and opportunities. Policies that automatically registered high school students for college entrance exams, waived 바카라사이트 exam fees and moved 바카라사이트 test to a weekday increased 바카라사이트 likelihood of students enrolling in four-year colleges by three percentage points. Incorporating behavioural diagnosis and design insights at policy level can positively affect outcomes for thousands of students.

These examples are only a sampling of 바카라사이트 innovations compiled in?,?a collaboration between 바카라사이트??at 바카라사이트 University of Virginia and?, a nonprofit that applies behavioural science to today’s toughest social problems. The stakes are too high not to leverage all 바카라사이트 strategies available to help students succeed. Tapping 바카라사이트 evidence-based strategies that already exist can create a better higher education journey and help students reach graduation day?– and more secure futures.?

Ben Castleman is assistant professor of education and public policy at 바카라사이트 University of Virginia and 바카라사이트 founder and director of 바카라사이트 Nudge4?Solutions Lab.?Ethan Fletcher is managing director at 바카라사이트 nonprofit behavioural design lab ideas42.

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