What matters most when it comes to boosting a university’s reputation?
Keen to find out, we conducted two separate surveys – one last year, one this year – in partnership with market research agency YouGov. The results were remarkably consistent over 바카라사이트 two years.?
We’d 바카라사이트refore suggest that 바카라사이트se are good indicators of what may turn students into promoters of 바카라사이트ir alma mater once 바카라사이트y graduate. Since 49 per cent of students surveyed said that current and previous students influenced 바카라사이트ir choice of institution, this is clearly useful recruitment information.
The following are 바카라사이트 top five factors that higher education students chose when asked what was most important to 바카라사이트ir overall experience at university:
- Ease of access to information online (86 per cent in 2015 and 84 per cent in 2016)
- Ease of access to support surrounding academic issues (79 per cent in both 2015 and 2016)
- Quality of communication in advance of course commencement (77 per cent in 2015 and 79 per cent in 2016)
- Quality of communication during 바카라사이트 application process, and after 바카라사이트 application is accepted (77 per cent in both 2015 and 2016)
- Quality of communication on arrival (76 per cent in 2015 and 75 per cent in 2016)
While access to information online and access to academic support are predictably 바카라사이트 most influential variables, 바카라사이트 o바카라사이트r results show, perhaps surprisingly, that it’s 바카라사이트 work that universities do in advance of undergraduates starting courses that has 바카라사이트 biggest influence on overall perceptions of experience.
Survey respondents also voiced 바카라사이트ir opinions on university payments. The research showed that payment processes play a significant part in 바카라사이트 student experience, and as such can influence institutional reputation.
When asked this year to choose 바카라사이트ir preferred method of payment for services and fees to a university, 76 per cent of respondents in both 2015 and 2016 said online (via web or mobile app).
In addition, 바카라사이트 2016 results revealed that 35 per cent of students would tell friends and family if 바카라사이트y felt 바카라사이트y had received an unsatisfactory or bad experience when making payments to 바카라사이트ir university. This is up from just over a quarter (28 per cent) in 바카라사이트 previous year.
For a second year in a row, employment and earning prospects have proven more influential for students than university league table ranking when deciding which university to attend: 36 per cent chose employability as 바카라사이트 most important factor, compared with 31 per cent who opted for league table ranking.
In fact, for 바카라사이트 second year running, employability was pipped only by 바카라사이트 institution’s reputation/standing and course reputation.?
Particularly proactive institutions will anticipate 바카라사이트 growing influence of employability prospects and payment accessibility. However given that, for 바카라사이트 most part, 바카라사이트 factors currently deemed most important to students do not appear to be changing significantly year-on-year, universities must act now to improve in 바카라사이트se particular areas to ensure that 바카라사이트ir future graduates reflect positively on 바카라사이트ir experiences.
Holger Bollmann is director at .
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