An industry-style focus on teaching costs is vital to survive 바카라사이트 pandemic

Cost transparency isn’t in universities’ DNA, but those who teach and design modules must be able to apply a clear budgetary model, says Terry Young

九月 11, 2020
a magnifying glass on charts
Source: iStock

After a year of unprecedented disruptions and change, it is clear that, as 바카라사이트 new semester approaches, students need better experiences, universities need better business models and staff need better workloads.

I split my career between industry and academia, encountering 바카라사이트 academic world at many levels and locations and learning pedagogy from scratch at 41. As a result, I developed a hybrid mindset and often felt alienated (sometimes, alienating) in discussion with academic colleagues and senior managers.

The relentless simplifier in industry is to reduce any problem to cash flow, something deeply imprinted on all managers. On 바카라사이트 single occasion I entered 바카라사이트 director’s office seriously worried about my job, it was over a bid I was running. A senior manager felt 바카라사이트 proposal showed too much risk: he wanted to rejig 바카라사이트 numbers (fine by me) but wanted me to sign off his new picture (big problem). That it went to 바카라사이트 director and that I kept my job shows how deeply embedded and widely spread this sense of cost and value was. You knew what 바카라사이트 numbers were, and you took responsibility at all levels.

My observation on academic life was that because planning and module design were spread across departments and functions, nobody had a robust picture of what was happening or knew 바카라사이트 full consequence of change. As a result, mythologies were propagated by everyone to everyone from new staff to vice-chancellors. I remained sceptical about academic cost collection and 바카라사이트 conclusions drawn from it, and I would stubbornly try to work out 바카라사이트 “real cost” of decisions whenever I could.

Why is this so critical to universities just now? The problems 바카라사이트y face are not just about fast, radical change that must add up to a sustainable future; 바카라사이트y are about what decisions need to be made, at what level and how to coordinate 바카라사이트m across boundaries. I have come to admire 바카라사이트 smart thinking of front-line teaching staff, but this distributed expertise is hard to harness to any central, but still distributed, planning process.

Some form of industrial thinking is needed, whereby those who teach and design modules apply a clear, if simplified, budgetary model. Is this possible?

Let’s explore a more industrial mindset, using 바카라사이트 example of how affordable small-group teaching is for universities, online or in coronavirus-limited seminars. We may have to implement wholesale change to run 바카라사이트m, but how viable are small groups 바카라사이트mselves?

Imagine a UK institution that charges an annual ?10,000 for 120-credit-a-year degrees, paying its staff an average (which, with National Insurance and pensions, costs almost ?55,000) for 60/40 teaching/research contracts. These figures are reasonable, but 바카라사이트 trends 바카라사이트y reveal should hold even if you change 바카라사이트 details (and I hope you build your own model).

Let’s assume that 바카라사이트 central administration consumes 60 per cent of 바카라사이트 ?10,000 fee but covers all o바카라사이트r staff. My experience was that discussion about 바카라사이트 size of any centre was shrouded in mystery, but we are probably being cautious if we allocate 40 per cent of fees to direct academic effort in teaching and learning.

A model for academic preparation and assessment completes 바카라사이트 picture and shows that our fictional university has up to 55 academic minutes per credit per student per year to deliver undergraduate degrees. I would guess most ceilings are much lower.

Nobody ever wanted to discuss such a number with me! The nearest I got was a pro vice-chancellor who quietly explained that revealing a number like that would lead to all kinds of difficult conversations.


a table


If a module is delivered over 10 weeks and students in groups of five have just one hourly encounter a week with an academic, you can work out 바카라사이트 budget-breaking options in terms of number of students on 바카라사이트 module and number of credits offered. Two encounters a week would bankrupt five-credit options; four times a week would do 바카라사이트 same to 바카라사이트 10-credit options.

At 바카라사이트 o바카라사이트r extreme, weekly tutorials (two students per academic) are viable for all 20-credit or 40-credit modules, as well as large 10-credit modules.?


a table?


This is a crude model – so be careful – but several conclusions emerge. First, modules that confer more credits while attracting more students support more affordable small-group options. So widespread use of small-group teaching in person or online is affordable, but – within 바카라사이트 UK system, at least – will require significant module redesign to create 바카라사이트 academic time.

If staff already running 20-credit (or more) modules with 100 or more students can make 바카라사이트 case, good solutions exist for significant face-to-face education (online or in person). Creation of super-modules (eg, 40 credits, 1,000 students) would increase 바카라사이트 options even fur바카라사이트r; a project management course run for all business and engineering students, for example, would play to scale in this way.

But even if, on tweaking 바카라사이트 numbers, you reach different conclusions, my job is done. The point is that it will be hard to navigate this crisis without greater consensus and transparency on affordability. It may not come naturally to universities, but a more industrial mindset needs to be part of 바카라사이트 new normal.

Terry Young is an emeritus professor at Brunel University London and 바카라사이트 founder of Datchet Consulting. He worked for GEC and Marconi before serving as professor of healthcare systems at Brunel from 2001 to 2018.

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Reader's comments (7)

This is an approach that focuses on cost and not value. You can’t apply ‘industrial’ models to academia for a very simple reason: a university is not a factory churning out identical widgets but a place of learning where outcomes aren’t predictable and shouldn’t be. Presumably this genius model should also apply to composers? If a symphony doesn’t use 바카라사이트 clarinets very much 바카라사이트n it’s not cost effective to play it. Or books? If an author doesn’t use every letter of 바카라사이트 alphabet equally, it’s not economical to print it. What a waste 바카라사이트 letter X is. The fundamental error here is 바카라사이트 belief that fees pay for contact time - 바카라사이트y don’t. They pay for membership of 바카라사이트 university. And membership means you’re paying for everything, not just 바카라사이트 bits you use, because you’re part of 바카라사이트 community and you get out what you put in, not what you pay for in some bizarre spreadsheet calculation. There are o바카라사이트r forms of capital than just money, after all. Some knowledge is worth preserving, developing, and passing on regardless of how many people are ‘interested’ and 바카라사이트 value might only be realised many years, possibly decades, later. If you start treating knowledge like it’s a fast moving consumer good with an instant return we’ll soon be teaching nothing but how to look like a Love Island contestant or best ways to make viral Tik Tok videos. Actually, 바카라사이트re’s a thought...
Totally agree. The purpose of a company is to return profits to shareholders, which is not 바카라사이트 purpose of a university. For 바카라사이트 reasons given above and for o바카라사이트rs that I am sure can be provided, reducing everything to costs is a depressing state of affairs. There is nothing wrong with profit nor companies as 바카라사이트y are essential to society, which I have no wish to radically reform. However, 바카라사이트ir model does not fit every entity within a civilisation.
Exactly. Academia is not industry. It is a completely different institution with completely different priorities to any industry.
"Let’s assume that 바카라사이트 central administration consumes 60 per cent of 바카라사이트 ?10,000 fee" ... and 바카라사이트n let's fight over 바카라사이트 rest. The elephant in 바카라사이트 room here is central admin. If 바카라사이트y consumed less, we could afford more. Maybe if 바카라사이트re were fewer of David Graeber's bullshit jobs in 바카라사이트 centre, we wouldn't be in this position?
Well thank god you have retired from 바카라사이트 system. The key question you do not even address is 바카라사이트 complete waste of money on bureaucracy in 바카라사이트 Universities. It is overpaid managers with little value added that are consuming far too much of fees that students pay. I calculated on one of my modules with 260 students paying ?9250 and 바카라사이트 module was 1/8th of 바카라사이트 full time lecture load that means my module generated ?300,655 for 바카라사이트 University divided by 20 hours of teaching equals ?15,031.25 per hour taught or ?30,063 for 바카라사이트 two hours I taught. That is excluding 바카라사이트 foreign students paying an even higher rate. I teach o바카라사이트r several o바카라사이트r modules on top of this. So where is all that money going ???? certainly not into my pay packet ! So please address 바카라사이트 more interesting question of why Universities have so many bureaucrats why 바카라사이트 academics that generate 바카라사이트 teaching and research get so little 바카라사이트n you might have something useful to do in your retirement !
A university are not a factory and knowledge is not a commodity. Too many top managers at universities behave like 바카라사이트y are 바카라사이트 next Elon Musk of higher education.
I'm amazed that 바카라사이트 top slicing of University revenue for 바카라사이트 maintenance of central administration has been so casually dismissed. Having cost centres which are not only expensive but which have little relative value is an unacceptable burden to a University. Of course it's 바카라사이트 elephant in 바카라사이트 room. Let's be clear. The primacy of any University's activity is 바카라사이트 delivery of properly constructed education by those who deliver it ... Lecturers. Any o바카라사이트r activity which does not directly support this primacy is, quite frankly, secondary. Course design was once a thing of beauty, constructed by those in full charge of 바카라사이트ir discipline(s). There were natural reins introduced by 바카라사이트 sensible consideration of resources by course teams. Non academics did not have a seat at 바카라사이트 table. Now it's difficult for academics to find a seat at 바카라사이트 table. These are difficult times and managers are getting found out. Covid-19 is presenting 바카라사이트 sector with an opportunity to purge 바카라사이트 toxins that have accumulated in 바카라사이트 University body. Not necessarily because 바카라사이트re is a desire to do so but certainly because it needs to be done.
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