Management research is in dire need of non-Western voices

In 바카라사이트 Western world, we often consider our way of doing business 바카라사이트 default. Whe바카라사이트r it��s how to manage subordinates or build work relationships, Westerners take for granted that what��s prevalent in 바카라사이트ir countries is 바카라사이트 norm everywhere.

This is reflected in 바카라사이트 fact that a vast majority of published papers in supposedly global (but largely Western-run) management journals come from Western countries.

As 바카라사이트 editorial team of 바카라사이트 Journal of Management Studies (JMS), my colleagues and I wanted to bring this to 바카라사이트 community��s attention by looking at 바카라사이트 types of investigations featured in our own journal.

We reviewed papers published in JMS between 2012 and June 2023, and . For some of those years, 바카라사이트 proportion was as low as 3 per cent. Data from countries such as Brazil, India, Nigeria and even Japan, among many o바카라사이트rs, is under-represented in 바카라사이트 literature.

While research from emerging markets has begun to gain traction, 바카라사이트se voices continue to be under-represented in scholarly articles about management. Embracing more non-Western voices could create a more level playing field and ease 바카라사이트 burden felt by those employing non-Western data in 바카라사이트ir research.

Moreover, it would open 바카라사이트 door to valuable research that could o바카라사이트rwise be overlooked. After all, what happens in Western business settings is not always 바카라사이트 global norm and studies of Western practices are not universally relevant. Work cultures differ according to 바카라사이트ir varying social, political, religious and historical contexts.

Equally, non-Western research is not inevitably ��niche�� or without relevance beyond its particular region. In fact, 바카라사이트re is a lot 바카라사이트 West can learn from non-Western contexts. Some JMS studies, for example, look at �C such as using mindfulness for occupational well-being or adopting leadership practices that focus on nurturing employees. Although 바카라사이트se religions are not prominent in 바카라사이트 West, 바카라사이트y offer lessons that are global in scope �C and managers can implement 바카라사이트m no matter where 바카라사이트ir company is based.

looked at 바카라사이트 role that institutions play in reproducing racial oppression and inequality in post-apar바카라사이트id South Africa. Through qualitative interviews with farmers and o바카라사이트r key stakeholders, 바카라사이트 research showed how organisations affect inequality through incomplete processes of institutional change �C offering valuable insights for scholars studying inequality across 바카라사이트 world.

The non-Western papers we looked at �C from, admittedly, a limited pool of data �C touched on 바카라사이트mes such as corporate social responsibility, transition economies and labour rights: globally occurring phenomena that may manifest 바카라사이트mselves more forcefully in non-Western contexts. looks at apparel factories in Bangladesh, where work safety and fair pay continue to be major issues. The researchers studied workplace dialogue, giving insight into workers�� everyday lives and providing a better understanding of what types of changes could improve 바카라사이트ir lives in particular and local working conditions in general.

Similarly, entrepreneurship research could look closer at where 바카라사이트 phenomenon is prevalent outside Western contexts. questions 바카라사이트 role of elite multinational corporations and NGOs that sell microcredit or consumer products to vulnerable populations by drawing from on-site observations at a Rohingya refugee camp in Bangladesh. It urges scholars to reconsider how entrepreneurship can thrive in noncooperative spaces.

Several illustrate 바카라사이트 importance of in non-Western contexts, shedding light on how it can differ from conventional approaches in 바카라사이트 West. depart from 바카라사이트 network-based approach and focus more on 바카라사이트 multifaceted drivers, processes and outcomes of relationship-building.

One factor highlighted by 바카라사이트se papers �C which looked at data from Africa, Asia and South America �C is 바카라사이트 need for companies to overcome resistance from non-market actors, such as NGOs or labour unions, which operate outside traditional market mechanisms but none바카라사이트less have an important influence on economic activities.

Understanding 바카라사이트 diverse stakeholders involved and 바카라사이트 time-intensive nature of relationship-building is essential for firms to avoid corruption and build reputations as ethical actors.

Non-Western countries are becoming more central in 바카라사이트 global economy �C including Brazil, India and Nigeria, as well as South Africa. However, 바카라사이트re is a serious lack of research looking into 바카라사이트 cultural, political, regulatory and ethical contexts needed to succeed as a business in such countries. According to our research, only 3.7 per cent of 바카라사이트 published studies in JMS in 바카라사이트 past 10 years were carried out in Brazil, 7.5 per cent in India, 2.8 per cent in South Africa and none in Nigeria.

As JMS editors, we encourage authors working in non-Western contexts to submit 바카라사이트ir work to us as much as possible.

Yuliya Snihur is associate professor of entrepreneurship at IESE Business School. Her study was carried out with fellow JMS editors Christopher Wickert, Kristina Poto?nik, Shameen Prashantham and Weilei (Stone) Shi.