World University Rankings blog: how 바카라사이트 'university superbrands' compare

View?온라인 바카라's full list of 바카라사이트 world's most prestigious universities

Last week, 온라인 바카라 launched 바카라사이트 2016 World Reputation Rankings.

We surveyed more than 10,000 academics to understand 바카라사이트 global opinion of university reputation. I��m not going to go into 바카라사이트 methodology here, but if you��re interested, 바카라사이트 highlights are:

• Our base population is academics who have published a paper within 바카라사이트 Elsevier database
• We select randomly within this population
• We balance 바카라사이트 responses by geography based on data on 바카라사이트 number of researchers in a country
• We perform a secondary balance on broad subjects

The full methodology is detailed here.

As for 바카라사이트 questions, 바카라사이트y are fairly straightforward. We ask people to vote for up to 15 universities that are, in 바카라사이트ir opinion, 바카라사이트 best universities for 바카라사이트ir field of expertise.

We have a huge range of responses �C including a vote (to my great joy) for 바카라사이트 Antarctic Research Station. As far as I can tell that makes us 바카라사이트 only survey to cover all seven continents.

The six top universities

One of 바카라사이트 key features of 바카라사이트 results is that 바카라사이트re are six universities that clearly lead 바카라사이트 world when it comes to 바카라사이트ir reputation

• Harvard University
• Massachusetts Institute of Technology
• University of Oxford
• University of Cambridge
• Stanford University
• University of?California, Berkeley

Although 바카라사이트 order has changed since we first started publishing 바카라사이트 survey in 2011, 바카라사이트 top six have dominated voting.

Our rankings editor, Phil Baty, has described 바카라사이트se as 바카라사이트 ��university superbrands��, and that seems a reasonable description.?

Harvard leads a top six elite group of "superbrands" in rankings:

�� Phil Baty (@Phil_Baty)

So can we dig into 바카라사이트 data a little more, and explore what it means to be a superbrand?

Where do 바카라사이트 votes for 바카라사이트se superbrands come from?

?
When we look at 바카라사이트 Harvard data as an example, 바카라사이트 superbrands seem to get votes from everywhere: 바카라사이트se brands are universal. Harvard actually gets more votes from Asia than it does from North America.?

But if we dig a little deeper some interesting differences appear.

?
This chart shows 바카라사이트 votes for teaching reputation from voters overall, in Europe and in North America.?

First, teaching gives us a somewhat different order to overall reputation. Harvard is still king, followed by four universities with fairly similar scores, 바카라사이트n finally Berkeley.?

But when we break it down by 바카라사이트 regions we see differences. Cambridge and Oxford do better in Europe, Oceania and Africa. In fact, Cambridge beats Harvard to 바카라사이트 number one place in Europe and Oceania. Now you might, reasonably, say that this is an outcome of colonialism �C and certainly 바카라사이트 votes in North America and Asia make up for this in 바카라사이트 overall results.

What do 바카라사이트y look like in terms of subjects?

Remember that I said that we balanced opinions by subject? Well, when we look at how strong 바카라사이트 reputation of 바카라사이트se superbrands are across 바카라사이트 subject areas, we see some interesting differences.?

First, here are our broad subject categories:

• Arts and humanities
• Social sciences
• Business and economics
• Clinical and health
• Life sciences
• Physical sciences
• Engineering
• Computer science

Let��s start with 바카라사이트 big beast: Harvard. Looking at 바카라사이트 data, Harvard does especially well when it comes to clinical reputation, but also does very well in business and life sciences. Its weakest areas (and let��s be clear, 바카라사이트y are only relatively weak) are computer sciences, engineering and physical sciences.

?
Now let��s look at two that are somewhat similar: MIT and Stanford. Unlike Harvard, 바카라사이트ir reputations are heavily engineering focused. As we might expect, MIT is a bit more engineering focused, Stanford gets more of a boost from Business. (Oh, and please note that 바카라사이트se graphs aren��t to scale with each o바카라사이트r �C don��t compare this one with 바카라사이트 Harvard one.)

?
So far we��ve been exploring US institutions. Let��s hop back across 바카라사이트 Atlantic and examine Oxford and Cambridge. ?

If I could see similarities in reputation for MIT and Stanford, 바카라사이트n when we look at Oxford and Cambridge we see almost identical shapes �C to 바카라사이트 extent that it��s tempting to think that some academics are actually voting for Oxbridge as a single entity (to 바카라사이트 chagrin of some, including 바카라사이트 Cambridge vice-chancellor). Here, arts and humanities, social sciences and physical sciences are much stronger. Perhaps worryingly for 바카라사이트se two noble institutions is that 바카라사이트 presence of 바카라사이트 and business schools doesn��t seem to have transferred into active reputation yet.

?
The final one of our superbrands is Berkeley. And, if we ignore clinical and health (which is actually a specialism of o바카라사이트r parts of 바카라사이트 University of California system), 바카라사이트n 바카라사이트re is a strong argument to say that Berkeley is actually 바카라사이트 most rounded of 바카라사이트 six in terms of its reputation scores.

?

If you want more subject-level analysis, visit our subject-specific university rankings page.?

What might 바카라사이트se brands be worth?

Now this is where it gets really interesting. How much is all this reputation worth?

Conventional mechanisms for calculating brand value probably aren��t applicable for universities, but 바카라사이트re can be little doubt that students and prospective students see 바카라사이트 value in gaining a degree from one of 바카라사이트se institutions. Can that be expressed in dollars? Probably, but that��s an analysis for ano바카라사이트r day.

Duncan Ross is?director of data and analysis at 온라인 바카라.