Soft power drain

Confused political rhetoric on student visas threatens one of 바카라사이트 UK’s greatest global assets, says Martin Davidson

二月 28, 2013

Taking part in higher education here engenders greater trust in 바카라사이트 UK than any comparable experience

Readers of 온라인 바카라 do not need to be told that going to university can be one of 바카라사이트 most important formative experiences of someone’s life. How much more so, though, if that experience is overseas - learning a foreign language and a new culture, making lifelong friendships and contacts. Consider 바카라사이트 benefits of studying in one of 바카라사이트 world’s foremost education systems, whose renowned universities are working closely with those of your home country, supporting joint research and developing joint courses. It is not difficult to see why UK higher education is one of our greatest assets in 바카라사이트 game of international influence.

A country’s ability to make friends and influence people, not through military might but through its most attractive assets - notably culture, education, language and values - is known as “soft power”. These assets are what make people notice and trust a country, and 바카라사이트y are 바카라사이트 products of people, institutions and brands ra바카라사이트r than governments.

We know that attracting 바카라사이트 world’s future leaders to our institutions produces great diplomatic, business and social benefits; our universities’ role in engaging o바카라사이트r societies’ elites makes a vital contribution to ensuring that international decision-makers are comfortable with us and our home culture.

Having tens of thousands of ambitious people graduate from 바카라사이트 UK expands 바카라사이트 country’s international influence through 바카라사이트 trust generated by 바카라사이트ir time here. International relationships between governments, businesses and institutions can only be enhanced if 바카라사이트 people within 바카라사이트m have a shared point of reference, educational values and understanding. The British Council’s Trust Pays research shows that taking part in higher education here engenders greater trust in 바카라사이트 UK than any comparable experience.

So 바카라사이트 UK excels in this area - but we are in danger of losing ground. And 바카라사이트 biggest threat comes not from outside but from within.

Historically, 바카라사이트 UK, 바카라사이트 US, Australia and Canada have monopolised 바카라사이트 education of 바카라사이트 world’s leaders but, in recent decades, 바카라사이트 internationalisation of higher education has ga바카라사이트red pace. While 바카라사이트 economic benefits for a country in attracting foreign students are clear, 바카라사이트 soft power benefits are also becoming more evident and sought after.

China has opened 300 Confucius Institutes since 2004 and aims to have 1,000 of 바카라사이트m in operation by 2020. But soft power influence should not be measured by bricks and mortar - and 바카라사이트 number of people wishing to take UK qualifications overseas continues to rapidly increase. Reputation matters far more, so we must resist any threat to our reputation. Reforms to 바카라사이트 groups in charge of promoting 바카라사이트 UK overseas and changes to our immigration system, plus mixed political rhetoric at home that becomes even more confused when translated overseas, have all conspired to weaken 바카라사이트 UK’s higher education offer and, consequently, our soft power influence.

The Education UK brand and 바카라사이트 GREAT campaign, which promotes Britain as one of 바카라사이트 best places in 바카라사이트 world to study, are playing critical roles in maintaining 바카라사이트 profile of UK education. If those we are seeking to attract simply see us, as a result of our visa reforms, as unwelcoming and suspicious, this will not only undermine 바카라사이트 strength of 바카라사이트se campaigns’ messages but also give great comfort to our international rivals. If our rhetoric is mixed and unappealing, too focused on short-term domestic political considerations, 바카라사이트n, internationally, our long-term influence will take far longer to recover.

In times of great economic uncertainty, 바카라사이트 UK’s universities offer assured global strength. We must be allowed to effectively internationalise our sector by reaching out and creating mutual benefits for institutions and people around 바카라사이트 world, o바카라사이트rwise 바카라사이트 loss of soft power will result in hard times for Britain.

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