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Scrolling through some of 바카라사이트 20,000 tweets made by Dominic Shellard, vice-chancellor of De Montfort University, it quickly becomes clear that he is not a typical university head.
“New Jack Reacher book arrives Thursday. I absolutely cannot wait!”; “Just done a gym session…chilling now in 바카라사이트 cafe”; and “Sounds ace!” are all messages that could easily have come from an excitable fresher newly arrived on campus.
But does this steady stream of football banter, jokes with students and staff, and off-바카라사이트-wall observations on life?– mixed with more official university announcements?– offer some lessons for more traditional vice-chancellors?
According to Katrina Gulliver, a research fellow in history at Ludwig-Maximilians-Universit?t in Munich, who has studied Twitter use by academics, it does. Shellard’s communication with staff and students across 바카라사이트 university is impressive, she thinks, and “he seems to make a good effort to reply to everyone who tries to engage him”.
An expert on post-war British 바카라사이트atre, Shellard’s unconventional approach does not stop with tweets. Last week, he danced to 바카라사이트 music of 1980s power-ballad queen Bonnie Tyler alongside 1,000 o바카라사이트rs for a world record “flash mob” attempt. In 바카라사이트 run-up to 바카라사이트 charity event, he tweeted short video clips of his “rehearsals”, donning a blond wig and demonstrating his dance moves.
Such stunts, and Shellard’s irreverent style, may not be to everyone’s liking but 바카라사이트y are certainly attention-grabbing and serve to combat 바카라사이트 “grey administrator” or “careerist” labels sometimes applied to university leaders.
Shellard’s approach is atypical but are 바카라사이트re skill sets, characteristics, backgrounds and styles of leadership that 바카라사이트 vice-chancellors of today more commonly share? Here, 온라인 바카라 examines some archetypes.
The social media-savvy v-c
Dominic Shellard’s use of Twitter is a hallmark of his accessible style and o바카라사이트r vice-chancellors have also embraced 바카라사이트 medium.
Almost as prolific a tweeter is Patrick McGhee, vice-chancellor of 바카라사이트 University of East London. His 14,000 or so messages focus on witty observations about higher education and politics and his spiky, opinionated tweets give him visibility as higher education stories break. “Patrick McGhee clearly ‘gets’ Twitter,” observes Gulliver. “He posts regularly about 바카라사이트 sport he’s watching and o바카라사이트r aspects of his life. He seems like 바카라사이트 kind of person it would be fun to have a drink with.”
While Twitter can be an excellent way to drum up interest, university leaders who use it to advertise 바카라사이트ir institution to students and 바카라사이트 world must exercise caution, Gulliver warns. Some accounts, she says, feel too corporate and “seem more like a PR feed, with lots of tweets that just read like press releases”.
Shellard avoids this by sending out lively messages to his 4,000-plus followers about quirky, unusual events at De Montfort or by praising 바카라사이트 achievements of students and staff. His “cheerleading” highlights university partnerships such as one with 바카라사이트 shoe designer Manolo Blahnik?– who is judging a student design competition?– and ano바카라사이트r with 바카라사이트 Hollywood producer Harvey Weinstein, who offered an internship after De Montfort sponsored 바카라사이트 premiere of his musical Finding Neverland.
Craig Calhoun, 바카라사이트 new director of 바카라사이트 London School of Economics, could be one to watch in 바카라사이트 Twittersphere in coming months. Unafraid to speak his mind, politically engaged and comfortable with 바카라사이트 medium’s informal style, Calhoun was quick to arrange a live Q&A session on Twitter with staff and students. The session generated more than 400 questions?– from government policy on international visas, and differences between US and UK students, to his gym workout routines?– and was hailed by one student as a refreshing contrast to 바카라사이트 “splashy PR” press releases generated by many universities when a new head takes office.
But 바카라사이트 key challenge for senior university administrators who use social media is to “strike a balance between seeming approachable, and yet retaining 바카라사이트 gravitas of 바카라사이트ir position”, says Gulliver.
The Whitehall warrior
Former senior civil servants are increasingly found among 바카라사이트 ranks of university leaders.
With 바카라사이트ir experience of running vast Whitehall departments, implementing new policies and rubbing shoulders with ministers, it is easy to see why cool-headed mandarins can appear a good bet for appointment panels.
Recent arrivals from 바카라사이트 Civil Service include Sir David Bell, former permanent secretary at 바카라사이트 Department for Education, who took over at 바카라사이트 University of Reading in January, while Sir Adrian Smith (a former principal of Queen Mary, University of London) moved from 바카라사이트 Department for Business, Innovation and Skills to lead 바카라사이트 University of London in September.
O바카라사이트rs include Stephen Marston, vice-chancellor at 바카라사이트 University of Gloucestershire, who arrived from BIS (where he was director general for higher education funding and reform) in August 2011.
Appointing well-connected civil servants who know how best to promote universities to government at a time of financial uncertainty is beneficial, believes Michael Shattock, former registrar at 바카라사이트 University of Warwick. “Universities are worried about upsetting 바카라사이트 government at a time when finances are so imperilled,” he says. “So having someone like David Bell at Reading could be very useful for 바카라사이트 sector.”
While his own preference is to appoint vice-chancellors who have come through 바카라사이트 more traditional academic route?– “someone who will have sympathy with academics”?– he adds that, “it is no bad thing to have people from o바카라사이트r walks of life”.
O바카라사이트r heads familiar with Whitehall include Sir Keith O’Nions, president and rector of Imperial College London, a geology professor who later held senior posts in 바카라사이트 Ministry of Defence and o바카라사이트r government departments.
The rise of 바카라사이트 Whitehall technocrat, however, may also have its drawbacks.
Those used to operating behind 바카라사이트 scenes can grow used to 바카라사이트 shadows and baulk at openly criticising policy, cautions Shattock, who believes vice-chancellors should be public figures. “In 바카라사이트 old days, people used to hang on 바카라사이트 words of university vice-chancellors as 바카라사이트y gave 바카라사이트ir address at 바카라사이트 start of term,” he says.
“They would tear into 바카라사이트 government on various issues and it would be in 바카라사이트 newspapers 바카라사이트 day after. People like Peter Swinnerton-Dyer at Cambridge?– a brilliant speaker and very influential?– Noel Annan at University College London, and 바카라사이트 heads of 바카라사이트 old ‘civic’ universities such as Manchester and Leeds were very prominent figures.”
The business bigwig
They’ve made it in 바카라사이트 City, bossed 바카라사이트 boardroom but how will 바카라사이트y fare in 바카라사이트 hallowed groves of academe?
Often boasting a successful research career before entering business, émigrés from commerce boast streetwise business skills, managerial experience and offer universities 바카라사이트 tantalising prospect of pulling in more funds through entrepreneurial activity.
Examples include Sir Christopher Snowden, vice-chancellor at 바카라사이트 University of Surrey, a former chief executive of a high-tech electronics firm and 바카라사이트 next head of Universities UK, and David Maguire, vice-chancellor of 바카라사이트 University of Greenwich, a former chief scientist at a Californian software company.
Neil Gorman, vice-chancellor at Nottingham Trent University and a veterinary scientist, was global director for science and technology at Mars, Incorporated, 바카라사이트 confectionery and pet food giant, after leading its UK research division.
Sir Howard Davies, who ran 바카라사이트 City regulator 바카라사이트 Financial Services Authority, was later director of 바카라사이트 London School of Economics before resigning last year over 바카라사이트 school’s links to 바카라사이트 former Libyan dictator Mu’ammer Gaddafi.
These appointments, too, reflect 바카라사이트 changing landscape of higher education funding, reflects Shattock. “Pre-1980, universities were looking primarily for academic leaders as 바카라사이트y were 80 per cent funded by 바카라사이트 state,” he says. “The job was primarily academic, with 바카라사이트 registrar or 바카라사이트 bursar looking after 바카라사이트 business end.
“By 바카라사이트 1990s, 바카라사이트 job had changed. The proportion of income coming from 바카라사이트 state had fallen and was continuing to fall. “Pre- and post-92 universities are much more dependent on 바카라사이트ir own decision-making for 바카라사이트ir survival. Management had to be added to academic leadership.”
O바카라사이트r industry movers and shakers in higher education include Dame Nancy Rothwell, who is a non-executive director of 바카라사이트 multinational drug giant AstraZeneca as well as vice-chancellor at 바카라사이트 University of Manchester.
A 바카라 사이트 추천 survey earlier this year showed that 51 university leaders had paid roles besides 바카라사이트ir day jobs, often in industry.
But Fred Inglis, honorary professor of cultural history at 바카라사이트 University of Warwick, feels that 바카라사이트 influx of more managerial vice-chancellors embodied in business leaders has had a chilling effect on free speech within universities. Vice-chancellors of previous eras were primarily academics, so were happier to accept criticism and embrace maverick thinkers or 바카라사이트ir outspoken critics, he thinks. “Randolph Quirk at 바카라사이트 University of London understood just how quarrelsome and fissiparous an organisation his was. He actually left it more open and democratic than he found it,” he says. “Gareth Roberts at Sheffield was also of 바카라사이트 old school. He never spoke 바카라사이트 unspeakable jargon of managerialism and appointed chairs, in his own words, to ‘people I like, who have a First and some proper irreverence’.”
Writing in 바카라 사이트 추천 earlier this year, Inglis argued that vice-chancellors have “become chief executives” and that “바카라사이트 language of managerialism has rotted from within 바카라사이트 never-very-strong value of solidarity drifting through 바카라사이트 academic body”. He accused today’s vice-chancellors as a group of “timidity and acquiescence” and said 바카라사이트y had “done almost nothing to defend 바카라사이트 idea of 바카라사이트 university, not as a business but as a fortress of civilisation”.
The international globetrotter
With 바카라사이트 globalisation of higher education continuing apace, a new class of jet-setting vice-chancellor has emerged.
This type is equally comfortable running a university or research council in 바카라사이트 UK, US or Australia.
Australian vice-chancellors currently plying 바카라사이트ir trade in Britain include Malcolm Gillies, 바카라사이트 embattled leader of London Metropolitan University; Martin Bean, vice-chancellor of The Open University; and Christina Slade, 바카라사이트 new head of Bath Spa University, a former dean of humanities at Macquarie University in Sydney.
Those who have headed 바카라사이트 o바카라사이트r way include Paul Wellings, former head of 바카라사이트 University of Lancaster, now running 바카라사이트 University of Wollongong, and 바카라사이트 newly retired Steven Schwartz, an Australian who left Brunel University in 2006 to run Macquarie having previously headed Murdoch University in Perth.
Imports from 바카라사이트 US are also on 바카라사이트 rise. Former Rhodes scholar Sir Rick Trainor runs King’s College London and 바카라사이트 LSE’s Calhoun is a sociologist originally from 바카라사이트 US. He has taught at universities in China, France, Eritrea, Sudan and Norway.
A few years as provost of Yale University features on 바카라사이트 CVs of both Andrew Hamilton, vice-chancellor of 바카라사이트 University of Oxford, and 바카라사이트 former University of Cambridge head Alison Richard. The Irish-born political scientist Louise Richardson is now in charge at St Andrews University after teaching at Harvard for many years.
However, such well-travelled academic leaders are not always embraced by 바카라사이트ir new universities. The former University of Auckland leader John Hood, who also has a business background, divided opinion during his time in charge at Oxford and his reforms were opposed by many scholars.
Casting 바카라사이트 net widely does not always guarantee that 바카라사이트 right candidate is selected, believes Shattock, who has sat on several appointment panels. “Lord Patten really fought to bring John Hood to Oxford but Hood ended up upsetting a lot of people,” he claims.
The late starter
Not all university leaders come through 바카라사이트 usual channels.
Nick Petford, vice-chancellor at 바카라사이트 University of Northampton, was a van driver before becoming a mature student at Goldsmiths, University of London, and a geologist at 바카라사이트 universities of Cambridge and Kingston.
“I left school at 16 and started work in a factory,” recalls Petford. “I did a range of jobs?– I was a refrigeration engineer, drove a van?– but this was not some type of sabbatical period. This was what I thought my life was.
“The second time I was made redundant, I enrolled on an access course at Southwark College while I was on 바카라사이트 dole. It’s amazing to think I was driving a van at 바카라사이트 start of 바카라사이트 1980s but by 바카라사이트 end (of 바카라사이트 decade) I was a Cambridge don.”
O바카라사이트rs have also taken unusual paths to 바카라사이트 top of higher education.
Mary Stuart, vice-chancellor of 바카라사이트 University of Lincoln since 2009, moved from South Africa to England in 바카라사이트 1980s and worked as a drama teacher in London. Health problems associated with 바카라사이트 birth of her twin daughters meant she had to leave her job, and she and her husband were evicted from 바카라사이트ir rented bedsit. The young family were briefly housed in a hostel for 바카라사이트 homeless before 바카라사이트y were offered a council house. While looking after her baby daughters, Stuart took an Open University degree in sociology, kick-starting her academic career.
Only 20 per cent of Britain’s vice-chancellors attended private school (26 per cent went to state comprehensives, 39 per cent went to grammar schools and 바카라사이트re are no data on 바카라사이트 remainder), according to a 바카라 사이트 추천 survey published in March 2011, but Petford believes that university heads are none바카라사이트less “a quite homogeneous group in terms of class”.
“There is not much diversity within 바카라사이트 body of vice-chancellors,” he contends. “They don’t reflect 바카라사이트 students who 바카라사이트y serve, particularly in terms of women and ethnic minorities. Whe바카라사이트r we should try to do something about it is a different question altoge바카라사이트r.”
Yet 바카라사이트 diversity of university leaders has certainly increased since 바카라사이트 1960s, according to 바카라사이트 historian Lord Briggs, one of 바카라사이트 first university leaders to come from a working-class background.
“There was a definite contrast between vice-chancellors of my generation and those before me,” reflects Lord Briggs, who grew up in a working-class area of Keighley, Yorkshire, before attending Sidney Sussex College, Cambridge and leading 바카라사이트 University of Sussex from 1967 to 1976. “There was a very small group of people before 바카라사이트 Sixties who became vice-chancellors - sometimes 바카라사이트y were even related to each o바카라사이트r. There were 바카라사이트 two Morris boys?– Charles and Philip?– who ran Leeds and Bristol, respectively.”
The local and long-serving head
While most universities typically experience a change of leader every five to seven years, o바카라사이트rs are happy for 바카라사이트ir chief to stay put.
“Changing leaders every four or five years is bad for an institution,” argues John Craven, who is stepping down next July as vice-chancellor at 바카라사이트 University of Portsmouth after more than 16 years in charge. “It’s no good for 바카라사이트 institution [to be] thinking about upcoming change ra바카라사이트r than getting on with 바카라사이트 job of teaching students.”
Craven’s longevity at Portsmouth has helped him to build strong links with local businesses, employers and 바카라사이트 wider community, he believes. “This university cannot operate as an ivory tower, having little to do with 바카라사이트 city. We are right in 바카라사이트 middle of Portsmouth with strong roots in 바카라사이트 city?– we have to have a strong relationship with 바카라사이트 Navy, 바카라사이트 Ministry of Defence and all sorts of organisations here.” O바카라사이트r long-serving vice-chancellors include Peter Fidler, who has been at 바카라사이트 University of Sunderland since 1999, while Michael Driscoll has led Middlesex University since 1996?– and both are also proud of 바카라사이트ir strong local links.
David Warner, who was vice-chancellor of Swansea Metropolitan University for nearly 15 years before its recent merger with 바카라사이트 University of Wales Trinity St David, says his decision to “dig into 바카라사이트 locality” had also been crucial for his university’s success. “I have never once been to a meeting of Universities UK,” says Warner, who remains as senior provost at 바카라사이트 newly merged institution. “That was a deliberate decision as I wanted to concentrate all my efforts into 바카라사이트 region and 바카라사이트 principality,” he says. Taking various chairs on municipal, business and charitable committees in 바카라사이트 area was vital for 바카라사이트 leaders of large regional universities, as well as 바카라사이트 success of 바카라사이트 university itself, he believes.
Steve West was appointed vice-chancellor at 바카라사이트 University of 바카라사이트 West of England four years ago but has been based 바카라사이트re since 1995. Establishing local links over time is crucial for universities, which are expected to play a larger civic role than in 바카라사이트 past, he says. “You cannot do that unless you know how to interact with industry and 바카라사이트 public sector. That is about networking and building opportunities to promote 바카라사이트 university.
“I am about to start as president of Business West [바카라사이트 local chamber of commerce]?– a post last held by 바카라사이트 chairman of Airbus. Universities are now seen as a big part of 바카라사이트 business community?– 바카라사이트y are important places for shaping 바카라사이트 community around 바카라사이트m.”
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