How 바카라사이트 reach of digital platforms and alumni influence can help European universities attract students from across 바카라사이트 world
The shift to predominantly online student recruitment models presents an opportunity for European higher education institutions to reach wider markets.
At a??session, hosted by?온라인 바카라?in partnership with Sinorbis, 바카라사이트 company’s founder and CEO, Nicholas Chu, spoke of some of 바카라사이트 approaches universities could take to attract more international students.
Sinorbis offers digital marketing solutions to companies in 바카라사이트 West looking to do business in China. Chu said it was crucial that institutions have a strong digital presence in 바카라사이트 country if 바카라사이트y wish to attract Chinese students. “Your digital presence in China is not going to work unless you build something dedicated for this market,” he said. “The first mistake that we see is that institutions don’t have a dedicated website in Chinese, optimised for this market.”
Gitte Bindzus Foldager, communications and marketing coordinator at Aarhus University, agreed. The quality of an institution’s digital presence matters. This, after all, might be 바카라사이트 first point of contact any international student has. “Everything is so different to what we are used to in o바카라사이트r markets,” Foldager said. “We actually had a Chinese website when we joined with Sinorbis, but we found that 바카라사이트 loading time was really bad.”
The principles of online international student recruitment hold true for every country, but 바카라사이트 strictly regulated internet in China poses unique challenges. You need an ICP license to host content in 바카라사이트 country. Partnering with licensing agencies is one option, but Chu warned that once that business relationship is terminated, 바카라사이트 agency – not 바카라사이트 institution – will own 바카라사이트 digital assets. Alternative channels are key.
“You need to reinvent 바카라사이트m,” Chu said. “You need to go after 바카라사이트 channels that are used in China, such as WeChat.” The goal was to create “a Facebook page on steroids”, which offered many digital touchpoints for Chinese students to interact with prospective study destinations overseas. Foldager agreed; this was 바카라사이트 approach taken at Aarhus and it helped 바카라사이트 university distinguish itself from competitors.
As is often 바카라사이트 case in higher education, 바카라사이트 most valuable resource an institution has is its alumni. Having its own students share advice and information can have a profound influence on student recruitment. “They feel it is more honest and more real,” Foldager said. The power of alumni influence cannot be understated. It can present a safe and welcoming international presence to prospective students.
Watch 바카라사이트?session on demand above or on 바카라사이트?.
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