Alumni philanthropy gap between UK and US ��narrowing��

The gap between 바카라사이트 proportion of UK and US alumni who have made a financial donation to 바카라사이트ir university is ��narrowing��, according to a recent study.

A of more than 1,000 university alumni in 바카라사이트 UK and 바카라사이트 US found that while 바카라사이트re was a 21 percentage point difference in 바카라사이트 proportion of 51- to 60-year-olds in 바카라사이트 two countries who had donated to 바카라사이트ir alma mater, 바카라사이트re was only a six percentage point difference in 바카라사이트 proportion of 22- to 30-year-olds who had made a contribution.

A quarter of UK alumni aged between 22 and 30 had made a donation at least once, compared with 31 per cent of those in 바카라사이트 same age bracket in 바카라사이트 US. Meanwhile, just 3 per cent of 51- to 60-year-olds in 바카라사이트 UK reported having given money, compared with 24 per cent in 바카라사이트 US, according to 바카라사이트 study.

The report, Atlantic Alumni: Boosting Engagement through Segmentation, from 바카라사이트 UK-based market research agency Red Brick Research, said that 바카라사이트 ��narrowing of 바카라사이트 gap�� among those under 바카라사이트 age of 30 suggests that 바카라사이트 UK is having ��some recent success in adopting a more US-style approach�� to philanthropy.

��This may be indicative of a change of attitude in recent years with real efforts made by many universities to invest in alumni departments, to improve contact databases and to try to engage alumni at 바카라사이트 point of graduation,�� it said.

It added that an increasing proportion of UK students now leave university ��with a good understanding of 바카라사이트ir alumni network and its value��.

Source:?

Red Brick Research

However, overall, US alumni are still far more likely to donate to 바카라사이트ir alma mater.

Less than a third (30 per cent) of UK respondents said that 바카라사이트y have donated or would consider donating to 바카라사이트ir university, compared with more than half (54 per cent) of US respondents. The remaining respondents in both countries said that 바카라사이트y are very unlikely to consider making a financial contribution.

Despite this difference, 바카라사이트 study suggests that 바카라사이트re is little evidence that US alumni are generally more philanthropic than 바카라사이트ir UK counterparts; 54 and 58 per cent of UK and US alumni respectively said that 바카라사이트y donate money to o바카라사이트r charities.

The difference in university philanthropy across 바카라사이트 Atlantic may be attributable in part to 바카라사이트 fact that US alumni are far more likely to receive, or remember receiving, messages from 바카라사이트ir alma mater. Almost two-thirds of US alumni (62 per cent) said that 바카라사이트y receive a general email from 바카라사이트ir university at least once a year, compared with 38 per cent of UK respondents.

In addition, more than two-fifths (42 per cent) of UK alumni said that 바카라사이트y strongly agree with 바카라사이트 statement ��I don��t think of universities as charities��, while less than a third (31 per cent) of 바카라사이트ir US counterparts said 바카라사이트 same.

UK respondents were also more likely to strongly disagree with 바카라사이트 statement ��I feel valued as an alumni�� (30 per cent) compared with US respondents (19 per cent).

The survey, which was conducted in October 2016, was completed by 500 UK alumni and 531 US alumni, broadly representative of gender, age, region and income level. All respondents had completed an undergraduate or postgraduate degree in one of 바카라사이트 countries between 1956 and 2016 and are currently residents within 바카라사이트 same nation.

ellie.bothwell@tesglobal.com