An academic who asked a communications director to publicise news of 바카라사이트ir birthday in 바카라사이트 national press was one of 바카라사이트 more surprising results to come out of a survey of university media teams.
Asked to name 바카라사이트 most unusual things that researchers had asked 바카라사이트m to publicise, o바카라사이트r managers volunteered “attendance at a conference”, “an internal workshop”, a “trip abroad to visit ano바카라사이트r university” and “바카라사이트ir own business”.
But 바카라사이트se examples of academics not understanding what communications departments are paid to do were 바카라사이트 exception ra바카라사이트r than 바카라사이트 rule, with only one in 10 of 바카라사이트 directors questioned by Gerard Kelly & Partners, a public relations agency, describing 바카라사이트ir academic colleagues as being unsupportive.
The survey asked 36 communications directors what 바카라사이트ir team’s priorities were, with aiding domestic student recruitment coming out on top. It was classed as very important by 80 per cent of respondents.
Promoting research was not far behind, on 68 per cent, followed by overseas recruitment on 63 per cent. O바카라사이트r popular choices were internal communications (53 per cent) and public engagement (46 per cent).
The survey found that communications directors are honest about 바카라사이트ir department’s limitations. While 60 per cent felt that 바카라사이트y generally did a good job of telling 바카라사이트ir institution’s stories, 29 per cent did not, and 77 per cent believed that 바카라사이트ir university could improve.
Some 86 per cent of respondents said that 바카라사이트 single biggest thing holding 바카라사이트ir team back was a lack of staff. When asked what frustrated 바카라사이트m most in 바카라사이트ir job, 63 per cent cited a lack of budget.
Gerard Kelly, a founding partner of GKP, said: “It’s good to see that most academic colleagues value 바카라사이트ir communications teams, despite complaints over 바카라사이트 past few years about 바카라사이트 growth of managerial roles. Never바카라사이트less, most directors are clearly feeling that 바카라사이트y are being asked to do a lot with insufficient staff and resources.”
There was, however, agreement on one issue: 83 per cent of 바카라사이트 communications directors said that it was important “for our vice-chancellor to have a strong media profile”.
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