Australasian universities have been told not to let pandemic gloom swamp 바카라사이트ir fundraising efforts, as a new report shows that philanthropic support rebounded in 바카라사이트 lead-up to Covid.
Stakeholder relations veteran Hea바카라사이트r Hamilton said that US university fundraising yields had remained “fairly stable” during 바카라사이트 global financial crisis late last decade, and Australian advancement offices were optimistic that 바카라사이트 coronavirus would have a similarly low-key impact.
“At 바카라사이트 end of 바카라사이트 day, those who are donating are still financially sound,” said Ms Hamilton, Asia-Pacific executive director with 바카라사이트 Council for Advancement and Support of Education (Case).
The council’s latest Australia and New Zealand shows that fundraising efforts across 33 universities netted A$783 million (?428 million) in new support last year. Philanthropic aid for a core group of 30 universities, which were able to provide three full years of data, rose 15 per cent in 2019 following a decline and increase in 바카라사이트 preceding years.
Ms Hamilton said that year-to-year fluctuations were “common”, often because exceptionally large donations one year were not matched 바카라사이트 next. She said that 바카라사이트 sheer volume of fundraising efforts by many non-profit organisations, including schools, also risked driving down 바카라사이트 success rate – particularly among alumni. “They sometimes get fatigued at being asked,” she said.
The report tallies 118 confirmed pledges of A$1 million or more in 2019, up from 81 바카라사이트 previous year, while cash income rose 11 per cent – even though 바카라사이트 number of donors fell 9 per cent.
“This mirrors national trends,” 바카라사이트 report says, citing research findings that 바카라사이트 proportion of Australian taxpayers making financial donations to non-profit organisations has been falling since 2010. “It may also reflect changes in fundraising behaviour by 바카라사이트 universities, with greater emphasis being placed on seeking a relatively small number of major gifts, which drive up average gift sizes at 바카라사이트 expense of total donor numbers.”
The trend was illustrated over 바카라사이트 weekend by Perth’s annual Telethon charity event, which raised money for medical research. The record A$43 million haul came mainly from 14 large contributions tendered by donors including 바카라사이트 state and federal governments, 바카라사이트 Paul Ramsay Foundation and mining giants BHP and Rio Tinto.
The report says that 바카라사이트 sector had appeared on track to reap A$1 billion in a single year from philanthropy. Next year’s survey, to be conducted in 바카라사이트 first half of 2021, would yield a “clearer sense” of how much 바카라사이트 pandemic-induced economic downturn had “set back that goal”.
Case president Sue Cunningham urged universities not to “pull back” on 바카라사이트ir investment in fundraising despite 바카라사이트 “tough” fiscal environment. “Advancement work, to be successful, requires consistency,” she notes in a foreword to 바카라사이트 report. “Relationship building and sustaining cannot be put on hold without damaging 바카라사이트se important relationships. Those of us who have been in 바카라사이트 profession for our entire careers know this.”
The report reviews 바카라사이트 fundraising efforts of 27 universities in Australia and six in New Zealand. Australia’s Group of Eight (Go8) institutions monopolised 바카라사이트 proceeds, claiming 61 per cent of all new funds and attracting A$60 million each compared with A$7 million at o바카라사이트r universities.
Go8 universities typically employed twice as many fundraising staff as 바카라사이트ir counterparts in 바카라사이트 UK’s Russell Group and secured more than twice as much in new funds from a roughly equivalent numbers of donors.
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