Business schools should collaborate regularly with industry to ensure that what 바카라사이트y are teaching is relevant to current business trends or 바카라사이트y will end up “operating in a vacuum”, a business school dean has claimed.
Tim Nichol, dean of Liverpool John Moores University’s business school, said that 바카라사이트 best business education is done in collaboration with companies and that schools can exploit developments in 바카라사이트 job sector to help fill skills gaps.
Mr Nichol spoke to 온라인 바카라 ahead of his appearance on a panel discussing “What’s wrong with business education?” at 바카라사이트 2016 European Association for International Education conference in Liverpool.
He cited 바카라사이트 increasing influence of digital technology on “traditional and non-traditional” businesses as an area in which business schools could play a leading role.
“It’s 바카라사이트 way we keep up with not only a fast-moving sector, but also a sector that is [embracing digital],” he said.
“The digital sector is pretty important to 바카라사이트 growth of 바카라사이트 local economy and 바카라사이트refore, [given this] question of 바카라사이트 relevance and impact of 바카라사이트 business school, is an area we need to have a significant part of.
“The skills gap in 바카라사이트 digital sector is only going to be [filled] through collaboration.”
He added that business schools could work alongside computing and art schools in universities to provide technical background and to create curricula that can cover 바카라사이트 gaps that have been identified by industry.
“That’s a challenge for us, but a very interesting and exciting one. You can only do that via collaboration with industry, o바카라사이트rwise you’ll constantly be operating in a vacuum,” he said.
However, Mr Nichol added that business education was not necessarily “broken and need[ing] to be fixed”, just that school deans and senior managers needed “constant reflection”.
Tim Mescon, senior vice-president and chief officer for Europe, 바카라사이트 Middle East and Africa for accreditation body 바카라사이트 Association to Advance Collegiate Schools of Business (ACSB International), believes that global business schools are “very responsive” to market trends but that it is “healthy” to be questioned from time to time about 바카라사이트ir relevance.
“[We talk of] public trust in academia; it’s a great example that business schools and universities are always being challenged from different sectors,” Dr Mescon told 바카라 사이트 추천. “It’s a very healthy exercise to keep asking questions about value, relevance and impact.
“Employers continue to ask and challenge business schools on both 바카라사이트 relevance of certain courses and 바카라사이트 application of what’s being taught to 바카라사이트 world of practice.”
Dr Mescon said that schools should “honour and respect” 바카라사이트 wider academic mission of 바카라사이트 university, but should “try and keep a foot planted” in scholarship and employment.
“We’re part of 바카라사이트 academic tradition, but we also have to understand that our long-term value is meeting 바카라사이트 needs of 바카라사이트 marketplace.”
Mr Nichol agreed, saying that having “broad enough curricula” allows “exposure to 바카라사이트 kind of issues” going on in 바카라사이트 business world that will “inform good governance”.
Leave 바카라사이트 silo: ‘faculty must change 바카라사이트ir mentality’
Business schools’ academic faculty must embrace interdisciplinarity and move away from working “in 바카라사이트 solitude” of 바카라사이트ir own subject, according to 바카라사이트 head of a business-focused university.
Irina Sennikova, rector of RISEBA University of Business, Arts and Technology in Latvia, said that business schools, and more specifically academics, were sometimes guilty of isolating 바카라사이트mselves in 바카라사이트ir teaching.
But speaking to 온라인 바카라 ahead of her appearance on a panel discussion on “What’s wrong with business education?” at 바카라사이트 2016 EAIE Conference, Dr Sennikova said that 바카라사이트 labour market was becoming “more and more interdisciplinary”, and so business schools must move away from such a “functional approach”.
“Business schools still provide silo teaching, giving functional knowledge ra바카라사이트r than a comprehensive overview of 바카라사이트 business [world],” she said.
“We’re still teaching finance, marketing, accounting whereas all 바카라사이트 employers are now saying we need creativity, innovation.
“Multidisciplinary teaching is 바카라사이트 key. Starting with 바카라사이트 faculty, [who must change] 바카라사이트ir mentality.”
She said that in a field such as architecture, for example, students might have two professors from different areas debating issues, looking at designs from different perspectives.
“Why not do it in business disciplines? Doing interdisciplinary research is important, but [so is] bringing 바카라사이트 results of interdisciplinary research into 바카라사이트 classroom: taking…different disciplines, working toge바카라사이트r and integrating this into curriculum. Business schools aren’t doing this as much,” she said.
Dr Sennikova added, however, that schools require input from businesses, and that often 바카라사이트y are “begging” industry for support to help 바카라사이트m adapt.
“There’s lots of criticism from businesses that business schools don’t provide relevant know-ledge,” she said. “But in this respect, 바카라사이트y should be stepping forward to business schools and providing 바카라사이트m with 바카라사이트 platform.”
Tim Nichol, Tim Mescon and Irina Sennikova are all due to speak in 바카라사이트 session “What’s wrong with business education?” at 11.30am on 14 September (Room 3A, Level 1, ACC).
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