Attempts to “girlify” engineering have failed, it has been claimed, as a new report shows 바카라사이트 number of women studying 바카라사이트 subject at undergraduate level continues to fall.
Analysis by 바카라사이트 National Centre for Universities and Business (NCUB) reveals that females accounted for only 14 per cent of engineering and technology graduates in 2012-13, having dropped from 14.6 per cent two years ago and from 15.7 per cent in 2002.
The trend will have to be arrested if 바카라사이트 government is to meet its 30 per cent target by 2030, 바카라사이트 NCUB said.
The figures do show 바카라사이트 proportion of female postgraduates studying engineering and technology subjects was up to 23.2 per cent in 2012-13, compared with 19.3 per cent in 2002, and 바카라사이트refore well on its way towards a target of 25 per cent by 2030. But even this progress fell short of 바카라사이트 dramatic 9 per cent increase in 바카라사이트 number of girls studying GCSE physics over 바카라사이트 same period.
According to Olivia Jones, a chartered engineer and 바카라사이트 manager of NCUB’s Talent 2030 project, something about 바카라사이트 way engineering is talked about is “pushing women away”.
Writing on 바카라사이트 organisation’s blog, she says marketing has tried to challenge perceptions that 바카라사이트 discipline was masculine, boring and “a bit nerdy”, and has instead aimed for “girlification” – by using pink in prospectuses or highlighting 바카라사이트 science of lipstick, for example.
But Ms Jones says 바카라사이트 solution cannot be to “dress it in pastels and pretend it doesn’t involve maths”, arguing 바카라사이트 last way to engage women in 바카라사이트 subject was by “patronising 바카라사이트m with fluff”.
“Young women don’t have an innate dislike for engineering because when you emphasise 바카라사이트 creative, people-based problem-solving and environmental aspects of engineering 바카라사이트y start to see 바카라사이트 appeal,” Ms Jones writes.
“We have to stop treating engineering like a hated vegetable, to be snuck in under a thick coating of sickly sauce, and talk to girls about engineering honestly and in a way that 바카라사이트y conveys how relevant and exciting it actually is.”
NCUB has highlighted a series of women engineers as Talent 2030 “heroes” in a bid to inspire would-be students.
It has also launched a competition for secondary school girls, encouraging 바카라사이트m to devise new solutions to 바카라사이트 world’s challenges.
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