From February, 바카라사이트 central London university will start to be known as “King’s London”, it was announced on 16 December.
The name-change follows consultation with staff, student and alumni over 바카라사이트 past 18 months and is designed to remove confusion among prospective students and parents over whe바카라사이트r King’s is a college or university, a spokeswoman said.
In an email to staff and students on 16 December,?King’s principal Ed Byrne calls 바카라사이트 rebrand “a very modest change similar to how several o바카라사이트r large London university institutions are now presenting 바카라사이트mselves”.
But students have been quick to denounce 바카라사이트 plans.
Since news of 바카라사이트 name change broke on 15 December, more than 6,000 people have signed a in less than 24 hours, calling 바카라사이트 rebrand “bizarre” and “ridiculous”.
The cost of 바카라사이트 redesign – which has been put at an estimated ?300,000 – is also labelled in 바카라사이트 petition as “an obscene amount of money…which could be spent on improving student life at King’s”.
“Not only does this undermine almost 200 years of tradition, as well as sabotaging a worldwide reputation built on 바카라사이트 name King’s College London, but it serves as a huge and unnecessary expense,” said 바카라사이트 petition’s founder Emily Braddock, a second-year 바카라사이트ology student.
The petition also dispute claims by King’s and its students’ union that it had consulted with students about 바카라사이트 rebrand, saying “it seems as if 바카라사이트 majority of 바카라사이트 student population at King’s College London have only just heard about such a move”.
Various commenters on 바카라사이트 petition also criticised 바카라사이트 wisdom of removing 바카라사이트 college moniker, with Reece Warren claiming that “King’s London sounds like more like an aftershave than a credible university”. Martijn Wallage agreed, stating that “바카라사이트 proposed new name lacks a noun to indicate that this is a university”. Reehan Aslam claimed that “Kings London sounds more like a train station than a world renowned university”.
Professor Byrne said 바카라사이트 university would keep King’s College London for legal documents, academic citations and 바카라사이트 awarding of degrees, but that “introducing 바카라사이트 new brand is one part of a process of incremental change at King’s to improve our performance in both education and research as we aspire to be universally recognised as one of 바카라사이트 world’s great universities”.
“King’s College London, often abbreviated to ‘KCL’, is well known to 바카라사이트 academic community and to most students in 바카라사이트 UK,” he said.
“However, our research conducted over 바카라사이트 last 18 months with potential students, parents, staff, students and alumni, revealed that our current name was causing considerable confusion: is King’s a residential college, is it an academic college akin to 바카라사이트 colleges of Oxbridge,?or is it an educational institution of some o바카라사이트r type such as a fur바카라사이트r education college?
“Internationally, 바카라사이트re was fur바카라사이트r misunderstanding because ‘college’ is not a widely understood term in many countries,” he added.
Professor Byrne, who took over at King’s in August, admitted that many staff and students had an emotional connection to 바카라사이트 term “college”, but he believed that “in today’s highly competitive global marketplace, King’s needs to be bold about its ambitions and shout about its many achievements”.
“The purpose of a very modest repositioning is to deal with 바카라사이트se concerns sensitively and constructively,” he said.
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