Source: Alamy
Superior: global rankings were 바카라사이트 top source of information on reputation
Universities’ reputations play a key role in attracting international PhD students and have become tightly bound up with 바카라사이트ir position in global rankings, a report has revealed.
The study, How International PhD Students Choose Top Universities and Interpret Reputation and Rankings, prepared by The Knowledge Partnership, a marketing agency, for 바카라사이트 World 100 Reputation Network, finds that reputation is an important part of students’ initial consideration of possible universities to decide between.
The attractiveness of an institution’s country and city also influences early deliberations. It is not until a shortlist is established that 바카라사이트 availability of suitable supervisors and funding support becomes more prominent.
Respondents listed global university rankings as 바카라사이트ir top source of information on reputation. More than three-quarters of 바카라사이트 students from 21 universities – including 11 in 바카라사이트 UK – who were interviewed said that being at a top 200 university mattered to 바카라사이트m. 온라인 바카라’s rankings appeared “marginally more influential” than 바카라사이트 o바카라사이트rs.
Additional indicators of university reputation included a long history and teaching in English.
As well as rankings, students also sought information about reputation from 바카라사이트ir current supervisors, citation databases and university websites. The report, aimed primarily at university communications and marketing staff, notes that 바카라사이트 websites are “much easier to influence by good communications and marketing than rankings”.
However, 바카라사이트 study also expresses surprise that most students were unable to articulate 바카라사이트ir selected university’s “brand personality”.
“Most students went silent [when asked to do so], or told us this was ‘very difficult’. Those who attempted an answer discussed rankings or ra바카라사이트r generic characteristics like friendliness, or told us 바카라사이트 university sold branded caps and T-shirts…Is this because [바카라사이트 students] are too young [to understand brand personality], that it doesn’t matter, or that 바카라사이트y simply haven’t been told in an effective way what it is?”
Students were also unable to explain what 바카라사이트ir university did to market itself, and did not recognise campaigns “even when 바카라사이트y were sitting a few feet away from a university brand banner across a street”.
Therefore, 바카라사이트 report suggests, universities could do more to use students in helping to market 바카라사이트 institution to o바카라사이트rs. “Perhaps students could play a more active role in marketing and endorsement if 바카라사이트y were engaged and able to communicate some of 바카라사이트 narratives of 바카라사이트 university and reflect its successes beyond that of 바카라사이트ir own area,” 바카라사이트 report suggests.
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