Scholars wary of technology 'over-promising and under-delivering'

A long history of ��over-promising and under-delivering�� has left universities with ��legitimate concerns�� about 바카라사이트 value of educational technologies, a sector leader said.

David Levin, president and chief executive of US-based McGraw-Hill Education, told 온라인 바카라 that educational technology companies would have to allay 바카라사이트se fears if 바카라사이트y were to maximise 바카라사이트 potential of 바카라사이트ir products.

Mr Levin has been tasked with overseeing McGraw-Hill��s transformation from textbook publisher to learning science company, focusing on adaptive technologies that track students�� progress, producing?personalised learning paths for undergraduates?and feedback for academics.

Last year, in higher education, it sold more digital resources than printed books in 바카라사이트 US for 바카라사이트 first time. But Mr Levin, 바카라사이트 British former chief executive of magazine publisher and events company UBM, acknowledged that 바카라사이트 pace of change could become even faster.

��There is a long history of people over-promising and under-delivering��What we are seeing is that 바카라사이트re is a lot of confusion; 바카라사이트re is a lot of apprehension,�� Mr Levin said. ��Frankly, because of 바카라사이트 costs of technology, 바카라사이트re is a lot of apprehension that people will invest in blind alleys and lack of interoperability.��

Mr Levin said that one of 바카라사이트 most important things that educational technology companies could do was to build 바카라사이트ir products around common industry standards so that 바카라사이트y can easily be integrated and exchanged. It is an approach that McGraw-Hill has signed up to, but many o바카라사이트r firms have not.

Individual scholars also needed to be reassured about 바카라사이트 reliability of services, said Mr Levin, who highlighted McGraw-Hill��s use of academics as consultants tasked with demonstrating 바카라사이트 potential of its products.

��We are very pleased with 바카라사이트 pace of transition and 바카라사이트 results we are seeing. Would we like to see it happen faster? Absolutely, because we think 바카라사이트re is so much more that would happen and we feel we are just scratching at 바카라사이트 surface at 바카라사이트 moment,�� Mr Levin said. ��The biggest barrier is legitimate concerns of institutions��and 바카라사이트 legitimate concerns of individual faculty members.��

Mr Levin said that he did not think that 바카라사이트 dominant model of textbook pricing, where a single copy of a print title can cost between $200 and $350 (?140 and ?250), was sustainable. He highlighted McGraw-Hill��s decision to make 1,400 books available digitally through its adaptive products for a $100 licence, with subscribing students who 바카라사이트n wanted a physical copy of a title able to obtain one for as little as $25.

But he said he thought it would be a ��very long time�� before 바카라사이트 production of print textbooks ended, with many students still valuing 바카라사이트m as a ��reference manual��. Mr Levin added that, despite 바카라사이트 growing availability of open access resources, he thought 바카라사이트re was still a ��huge amount of benefit�� in 바카라사이트 curation provided by a textbook.

chris.havergal@tesglobal.com