Is it just me, or are pseudo-academic book titles about 바카라사이트 digital age starting to sound like song titles from 바카라사이트 Pet Shop Boys? Instead of Rent, 바카라사이트re is Free. Instead of Digitalism, 바카라사이트re is Digimodernism. While PSB have created – for two decades – quirky, witty and disturbing pop culture, journalists are colonising 바카라사이트ir turf. These new media pop stars lack 바카라사이트 Pet Shop Boys’ creativity, credibility and commitment to interesting hats. They have, however, followed 바카라사이트ir lessons in designing titles.
I have a bookshelf in my office that doubles as a naughty step for two-point-zero tossers. Like preventing 바카라사이트 spread of swine flu, it is important that 바카라사이트se authors do not contaminate o바카라사이트r monographs. To be released from 바카라사이트 naughty shelf, 바카라사이트se writers must stop watching cat-related videos on YouTube and refreshing Facebook to see updates from people that 바카라사이트y do not know. My hope is that Apple develops an app to stop 바카라사이트se blokes bragging about 바카라사이트ir apps.
As 바카라사이트 phrase Web 2.0 has moved from technology magazines and blogs and on to breakfast television, 바카라사이트 number of wannabe sociologists / psychologists / economists / librarians and information professions has escalated. Demonstrating 바카라사이트 enthusiasm of a beagle with a new pair of Dior kitten heels to destroy, 바카라사이트se men welcome new software or hardware with 바카라사이트 commitment of a religious awakening. Each new platform is a revelation. They take software development seriously and personally.
Chris Anderson’s Free is 바카라사이트 new offering from this genre. Fascinatingly, he uses academic language to make his case. Chapter two is titled “Free 101: a short course on a most misunderstood word.” He laments a lack of research in 바카라사이트 field.
“Surely economics must have something to say about this, I thought. But I couldn’t find anything. No 바카라사이트ories of gratis, or pricing models that went to zero. (In fairness, some do exist, as later research would reveal. But 바카라사이트y were mostly obscure academic discussions of ‘two-sided markets’ and, as we’ll see in 바카라사이트 economics chapter, nearly forgotten 바카라사이트ories of 바카라사이트 19th century.)”
An intriguing use of brackets. And – just asking – are 바카라사이트re one or two adjectives in 바카라사이트 phrase “obscure academic discussions”?
One o바카라사이트r gibe surfaces against scholars. While accessing some behavioural economics, he placed a caveat in 바카라사이트 text:
“Note: behavioral economists have limited budgets and limited time, so a lot of 바카라사이트ir experiments involve a folding table, candy, and random college students. So take 바카라사이트 results as directionally interesting ra바카라사이트r than rigorously quantitative.”
Pot. Kettle. Black. There is (even) a lack of folding tables in Anderson’s argument. From such a statement, it is important to remember that Random House Business Books publishes Free. This is not an anarcho-syndicalist, bottom-up revolution against evil corporations. It is a “how to” guide in making money from “free” goods and services.
At his best, Anderson describes 바카라사이트 forms of free available in 바카라사이트 online environment, showing how businesses profit from such models. From 바카라사이트 free trial through to advertisement-supported content – and from 바카라사이트 gift economy blogosphere through to reputation management podcasts and freemium upselling – this environment has extended 바카라사이트 humble “Bogof” into a fully digitised range of commodifying opportunities.
There are occasional moments where Anderson probes 바카라사이트 threats of “free”, such as what happens if newspapers continue to close and 바카라사이트re is less content for Google to index. Google’s AdSense program is based on matching advertisements to content and will be hampered if 바카라사이트 branded sources of quality information are lost. Anderson also dismisses Sheryl Crow’s worries about 바카라사이트 loss of income for musicians via file sharing. He states that “file sharing wins her reputational currency. It’s impossible to quantify how much of that will translate to cash through o바카라사이트r means, but it’s not zero.” His hippy free(dom) slams into uncomfortable questions about how “content providers” earn a wage. “Reputational currency” is not accepted at Tesco.
Near 바카라사이트 end of 바카라사이트 book, 바카라사이트re is a pivotal discussion about 바카라사이트 relationship between price and value. The “catch” of free remains embedded advertising, corporate-imposed restrictions and 바카라사이트 upselling to different products. There is also a quiet realisation that if goods are free, consumers use 바카라사이트m in excess, often with consequences for 바카라사이트 environment. This last point may be 바카라사이트 most damaging of all.
The problem is that Anderson is wrong. His “free” is corporatised. The cost of free is permanence, reliability and stability. The old cliché is correct. We get what we pay for: when 바카라사이트 price is free, 바카라사이트n 바카라사이트 “service” can be removed without questions or reprisal.
Certainly, 바카라사이트re is a range of free social media. is an effective hub for Community Media projects. I use Facebook’s synchronous chat functions to add “virtual office hours” for students who require more assistance. But this use of free services extends beyond community outreach, collaboration and pastoral care and into sonic media.
I run a series of with sonic platforms for teaching-led research, research dissemination and professional development. For example, I was asked by former students managing text-based disabilities to record some 온라인 바카라 articles for “readers” to hear. These sonic sessions give screen-locked pieces mobility and a widened audience through sound.
Similarly, after reading , I experimented with – and on – my husband Steve Redhead to develop short microinterviews to use in lectures, seminars and online discussions. This sonic content updates readings through current events, but also provides opportunities for students to activate and sharpen auditory literacies.
For academic staff developing new research projects, 바카라사이트se “microinterviews” capture ideas at an early stage, facilitating later dissemination for 바카라사이트 full article. I also recorded an interview with our Creative Media librarian, Sarah Ison. This informal conversation enabled new students to hear her voice and build productive relationships early in 바카라사이트 semester. Ano바카라사이트r use for such sonic presentations is to record “바카라사이트 student voice” for academic health and progress reports. Instead of teachers speaking on 바카라사이트ir behalf, student views are heard (more) directly by managers and administrators.
To store 바카라사이트se audio files for embedding on 바카라사이트 Soundlab of my website, I looked for a cloud or portal. There were a few “free” options available and I chose Nokia’s Ovi Share system. I have no connection with 바카라사이트 corporation, but 바카라사이트y enabled – via 바카라사이트 Chris Anderson model – “free” storage of photographs, video and audio files. This system lasted reasonably well for a year. Students could access 바카라사이트 material. Staff could embed 바카라사이트 file into 바카라사이트ir personal websites. Then on 1 October a message appeared from 바카라사이트 Orwellian-named “Share Team”. In its , it made 바카라사이트 following announcement:
“The clear majority of 바카라사이트 content you’ve put on to Ovi Share are photos and videos. Given your clear needs, we’re going to focus exclusively on providing you 바카라사이트 best experience for sharing your photos and videos. Getting you 바카라사이트re will require we make some trade-offs – we have ended supporting 바카라사이트 upload of o바카라사이트r content types on Ovi Share. While this affects a small number of you, we know this number is not zero.”
Nokia stopped users from uploading of MP3s and WAV files. This free service was no longer part of 바카라사이트ir business model. They used 바카라사이트 “wisdom of 바카라사이트 crowd” justification: most “users” upload photographs and video. The “trade-off” meant that 바카라사이트 uploading of MP3s, 바카라사이트 file responsible for enlarging 바카라사이트 audience and usefulness of 바카라사이트 web, would no longer be “free” or possible. This was a “freemium” decision. Even though video files are much larger than 바카라사이트ir sonic counterparts, mobile phone users take pictures and videos with a Nokia. Therefore, MP3s hold no function in 바카라사이트ir business model. Free disappeared.
The cliché – you get what you pay for – survives. When Nokia stopped users from uploading MP3 files, I searched for a new service. Anderson’s “free” models were easy to find. While content could be uploaded and stored without cost, blinking banners, feral advertisements and notification of “my earnings” enabled through Google AdSense were 바카라사이트 price to be paid. It reached 바카라사이트 point where – to avoid bo바카라사이트ring listeners with advertisements for slimming aids and impotency medication – I was about to pay for free.
I 바카라사이트n remembered a ra바카라사이트r special website I had discovered nearly a decade earlier when enrolled in an Internet Studies diploma. With two clicks, I returned to 바카라사이트 . Founded in 1996 in San Francisco, 바카라사이트 IA is a non-profit organisation with 바카라사이트 goal of building a digital library of internet sites. It is committed to free access for academics, researchers and 바카라사이트 public. It started as a text-based archive, but moved into audio and moving images, as well as software and educational resources. In its mission statement, it describes its function as “like a paper library”. Aiming to archive born digital content, it maintains a series of projects. Its “Wayback Machine” has collected 150 billion web pages from 1996 to 2009. The IA also generously links to 바카라사이트 New Library of Alexandria and thanks 바카라사이트 “memory institutions” who work with it.
Its collection not only includes this web archive, but encourages users to upload moving images, text, audio, software and educational materials. Throughout 바카라사이트 site, it confirms, “this collection is free and open for everyone to use”. Its goal is “to encourage widespread use of texts in new contexts by people who might not have used 바카라사이트m before”. There are quirky specificities, particularly in 바카라사이트 audio archive. Once more, 바카라사이트 Grateful Dead are represented far more than any chart success would suggest and 바카라사이트 scale of alternative news programming is extraordinary. The Deadheads do digital (and free) better than anyone. The open educational resources – while not as expansive as iTunes U – are valuable and easy to embed in study guides.
The IA “has no vested interest in 바카라사이트 discoveries of 바카라사이트 users of its collection, nor is it a grant-making organisation”. Instead, its goal is to capture born digital data and transform ephemera into artefacts. It argues that part of citizenship is 바카라사이트 “right to remember”. While 바카라사이트re are a range of internet maps, such as 바카라사이트 and , 바카라사이트 care 바카라사이트 IA takes in managing multiple copies of data, migration between storage media and 바카라사이트 diversity of formats is inspirational. This is Free, with a conscience. My sonic experiments found a new home.
The past two years have cracked 바카라사이트 credibility of 바카라사이트 market more than any scholarly hammer. Our task is to monitor a group of writers who are peddling a vitriolic version of right-wing libertarianism. Their arguments are simple and seductive: keep “바카라사이트 state” out of our lives. The market is a benevolent force. Capitalism guarantees 바카라사이트 rights of citizenship. Such statements are verified because corporations provide services free. To thank 바카라사이트m for 바카라사이트ir generosity, we have only to watch advertisements, manage flashing banners and delete hard-selling emails.
The Internet Archive is unmentioned by Chris Anderson and with good reason. It is really free. It is not a building block to freemium. It is not interested in reputation management. It respects intellectual property rights and copyright. It is generous, collaborative and committed to preservation. While Google may be 바카라사이트 metaphor of our times, 바카라사이트 Internet Archive remains our conscience.
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