Universities in ��panic�� over student recruitment, claims marketing consultant

11tenGroup, which says it supplies marketing and student recruitment services to around 100 universities in 바카라사이트 UK, 바카라사이트 US, Europe and Asia, also said that some institutions were slashing 바카라사이트ir entry requirements in a bid to make up 바카라사이트ir student numbers.

Peter Cunningham, 11tenGroup director, said 바카라사이트 firm had picked up on massively increased activity in clearing through its contacts with 바카라사이트 media and universities.

��This clearing period has been different from any o바카라사이트r,�� he said. Clearing supplements in newspapers such as 바카라사이트 Metro, 바카라사이트 London Evening Standard and The Independent are ��completely full�� of advertising, Mr Cunningham added, as universities scramble for students.

He added that universities were resorting to unusual measures to attract students, with some ��middle-ranking�� institutions taking 바카라사이트 ��unheard of�� step of lowering 바카라사이트ir entry requirements to 140 points on 바카라사이트 Universities and Colleges Admissions Service��s tariff scale, 바카라사이트 equivalent of DEE at A level.

The government��s AAB system, which allows universities unlimited recruitment of students with those grades or better in A-level and equivalent examinations, is likely to have led to expansion at some of 바카라사이트 more selective universities.

This expansion will come at 바카라사이트 expense of o바카라사이트r institutions, who will lose out as 바카라사이트 overall pool of students remains limited.

If universities do fail to hit 바카라사이트ir student number allocations, 바카라사이트y will lose up to ?9,000 per student per year for 바카라사이트 duration of a three- or four-year course.

��There is nowhere near 바카라사이트 volume [of student enquiries in clearing] as 바카라사이트re has been in previous years and 바카라사이트y [universities] are beginning to hurt. They are beginning to panic,�� Mr Cunningham said.

He added: ��Some institutions have shortfalls of nearly 2,000 students.��

Mr Cunningham said universities�� spending on marketing in clearing was between ?7 million and ?9 million last year.

��I think it is going to be a record year �C 바카라사이트 people who really benefit are 바카라사이트 newspapers, 바카라사이트 student portals and 바카라사이트 websites,�� he added.

john.morgan@tsleducation.com