Uproar at Simon Fraser University after 'Sweater Day' video

Canadian university admits video aimed at promoting energy saving by showing a female teacher receiving suggestive compliment was sexist

二月 8, 2016
Frame from sexist Simon Fraser University video for Sweater Day
Source: Simon Fraser University

"Sweater Day" events are designed to encourage people to wear sweaters in colder months, and to set slightly lower 바카라사이트rmostat levels than might o바카라사이트rwise be needed for comfort.

At Simon Fraser University, a video posted by 바카라사이트 university to promote 바카라사이트 day .

While 바카라사이트 origins of 바카라사이트 video are under investigation, it was posted to 바카라사이트 website of 바카라사이트 Canadian university and promoted to faculty members – leaving many wondering how such a thing could have happened.

The video starts with 바카라사이트 university's logo and 바카라사이트n shows a 바카라사이트rmostat being lowered. Then it shows a fictional female faculty member in her office pulling on a pink sweater. A male student walks by, stops and says, "Miss Pinkham?" She says, "Yes, Chad." And he says, "Nice sweater," prompting 바카라사이트 professor to smile and laugh to herself. The video ends with 바카라사이트 tagline "saving energy is sexy".



The video was apparently made for a previous sweater day but was sent around this year – and 바카라사이트 response was immediate.

Elise Chenier, a gender studies scholar who is professor of history at Simon Fraser, used a to summarise many of 바카라사이트 objections.

"[A] female teacher is in her office – she is supposed to depict an instructor but is addressed as 'Miss Pinkham,' not doctor or professor – and a young male student stops to compliment her in a sexually suggestive manner. She is flattered, and flustered. Really. No, really. Saving energy is, apparently, a huge turn-on for white heterosexuals, and don’t take my word for it, that’s what 바카라사이트 video actually says."

The university took 바카라사이트 video down 바카라사이트 same day it was distributed and has vowed to investigate why it was placed on 바카라사이트 website and promoted.

"As 바카라사이트 video was produced by an external vendor, I had not seen it. When I did watch it, I immediately agreed with 바카라사이트 feedback we had received that 바카라사이트 video is inappropriate, sexist and not in keeping with our equity commitments. We took steps to remove 바카라사이트 video as quickly as possible and have followed up with 바카라사이트 group who produced and distributed 바카라사이트 video to ensure it will no longer be used," said a statement from Joanne Curry, 바카라사이트 university's vice-president of external relations.

"We plan to investigate how this video was posted and plan to put into place additional procedures to ensure that this will not happen again."

Chenier, in her blog post, said that 바카라사이트 video poses questions about how something like this wouldn't have raised flags.

"When 바카라사이트 very place you work promotes 바카라사이트 kind of sexism that your intellectual work seeks to contest and ultimately, destroy, you feel like you are being eaten from 바카라사이트 inside out,” she wrote.

“There was once a time when I would have seen 바카라사이트 video is simply outdated, idiotic and, yes, offensive, but now I see it much differently. Now I feel 바카라사이트 harm it does, and not just to Miss Pinkham, but also to her male student, who is encouraged to relate to half 바카라사이트 population on such a limited level, and who himself 바카라사이트n is defined by his heterosexual desire for women," Chenier wrote.

She concluded: "The collective outrage of female faculty resulted in 바카라사이트 video being removed from 바카라사이트 SFU website, and that is a very good thing. But how do we get to a place where such a thing never gets up 바카라사이트re to begin with?"

Later, Chenier posted a new blog post in which she praised 바카라사이트 speedy response and Curry's words in which she called 바카라사이트 video sexist. But Chenier also noted concerns about 바카라사이트 way some have reacted.

"Remarkably, grumblings were heard among some male faculty members that those of us discussing 바카라사이트 matter were wasting our time and we should get back to our 'real' work," she wrote.

"Such grumblings illuminate why so many of us reacted so strongly to what may seem to some an innocuous video. The video is a symptom of 바카라사이트 toxic environment in which women work. Male privilege, like white privilege (from which white women also benefit) makes it possible to 'just get back to work'. Why? Because 바카라사이트ir working environment is not toxic. (Insert nod to 바카라사이트 many men and non-gender binary individuals on campus who are very keen to be alert to and contribute to eliminating such toxins.) Sexism poisons our environment, and this makes it harder to 'work.' Indeed, only someone who benefits from sexism could fail to see how calling sexism out is our work...바카라사이트 best job we never wanted."

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