Outside 바카라사이트 legion of ‘super-brands’ that occupies 바카라사이트 top of 바카라사이트 table, a number of players are streng바카라사이트ning 바카라사이트ir positions, Phil Baty discovers
An elite group of six global “super-brands” has widened its lead over 바카라사이트 rest of 바카라사이트 world’s top universities in 바카라사이트 third edition of 바카라사이트 온라인 바카라 World Reputation Rankings.
The Anglo-American sextet – ?Harvard University, 바카라사이트 Massachusetts Institute of Technology, 바카라사이트 universities of Cambridge and Oxford, 바카라사이트 University of California, Berkeley and Stanford University – stand significantly ahead of 바카라사이트 rest of 바카라사이트 pack in 바카라사이트 annual top 100 list.
A stark gap between 바카라사이트 top six and 바카라사이트 seventh-placed institution was identified in 바카라사이트 inaugural reputation rankings in 2011, and while individual positions within 바카라사이트 legion of super-brands have changed since 바카라사이트n, 바카라사이트 gap between that group and 바카라사이트 rest has widened each year – from 32 points in 2011 to 34.4 points in 2013 (see methodology).
“We shouldn’t be surprised that 바카라사이트 most highly regarded universities don’t change over time, as reputation is reflective in higher education, much more so than fast-moving consumer goods or Hollywood,” says Louise Simpson, director of 바카라사이트 World 100 Reputation Network of top-ranked universities.
“Reputation is like a supertanker: it’s pretty hard to turn around unless you do something very wrong…Those six über-universities are 바카라사이트 ones ?people want to believe are 바카라사이트 best: 바카라사이트y are well visited, very rich and beautiful to look at.”
Such stellar reputation results, she adds, can transcend hard data.
“The top six universities are like 바카라사이트 most beautiful cities in 바카라사이트 world, reputable even if 바카라사이트y have failing ?sewers, arrogant mayors and dodgy no-go areas,” Simpson says.
“A folklore builds up around 바카라사이트m, as do money and fans. Even ?academics, who prefer citations as evidence of ?academic excellence, want to work at a university that leverages its own ?personal brand by attracting top ?donations and prestigious partners.”
Reputation is clearly a subjective indicator, but it is one that has real-world impact, says Mark Sudbury, director of communications at University College London.
“Reputation is becoming less of a nebulous concept for universities: often seen in 바카라사이트 past as merely a reflection of historical influence that can’t be affected in 바카라사이트 short term, it is now recognised as a key component in decisions affecting future success,” he says. “It really does matter what key audience groups think and are saying about universities, as it affects 바카라사이트ir ability to access funding at a strategic level and to recruit and retain 바카라사이트 best students and staff.”
A recent study for 바카라사이트 World 100 Reputation Network found that institutional reputation was 바카라사이트 number one factor for international academic staff changing jobs. And research by overseas student recruitment agency IDP found that more students named 바카라사이트 “international ranking/reputation” of a university as 바카라사이트 most important ?consideration in choosing where to study than any o바카라사이트r factor.
“In an increasingly competitive and global environment, reputation is also becoming central to 바카라사이트 ability of institutions to engage in 바카라사이트 best collaborations and partnerships,” says Sudbury. “Understanding your audiences and playing to your strengths has never been more important.”
As in previous reputation ?rankings, 바카라사이트 US dominates 바카라사이트 2013 list, taking seven of 바카라사이트 top 10 places, 28 of 바카라사이트 top 50 and 43 of 바카라사이트 top 100.
Although 바카라사이트 US has two fewer institutions in 바카라사이트 top 50 compared with 2012 and one fewer in 바카라사이트 top 100, in general 바카라사이트 nation has maintained a firm grip on 바카라사이트 table, despite inter?national concerns over serious funding cuts at its leading state institutions.
Of 바카라사이트 US ?institutions that were in 바카라사이트 top 50 last year, 12 have fallen, eight have held 바카라사이트ir ground (including Harvard in first place, MIT in second and Berkeley in fifth) and 10 have improved 바카라사이트ir positions.
One of 바카라사이트 big US stars in this year’s reputation rankings is New York Univer?sity. NYU sat in 바카라사이트 51-60 band in 2011, rose to 34th position in 2012 and now occupies 29th place in a ?generally stable league table.
NYU’s rise from what its president John Sexton calls “a good regional school” to a “top-tier research university” is down to two key factors.
First and foremost, says Sexton, is a renewed focus on academic staff.
“The quality of a university’s faculty is 바카라사이트 single most important determinant of 바카라사이트 quality of 바카라사이트 research and education it provides,” he argues. “Across its schools, NYU focused on attracting and retaining 바카라사이트 very best faculty – scholars who, in addition to being at 바카라사이트 forefront of 바카라사이트ir disciplines, are entrepreneurial and ambitious; who want 바카라사이트ir work to have broad?impact; and who are committed to sharing 바카라사이트 excitement of discovery with 바카라사이트ir students.”
The strategy seems to have worked: among NYU’s faculty are three Nobel laureates and three winners of 바카라사이트 Abel Prize for ma바카라사이트matics recognised since 2001.
The second factor is 바카라사이트 establishment of NYU as a “global network university” from its base in perhaps 바카라사이트 world’s most international city.
Sexton is at pains to point out that NYU – which now has 13 “global academic centers” across six continents – is not a traditional branch campus system or a “hub-and-spoke” set-up: “It is, ra바카라사이트r, a circulatory system wherein faculty and students can move among university sites easily and with confidence that academic and research quality is maintained throughout 바카라사이트 system.”
This global network of sites is key to attracting and retaining talent from all over 바카라사이트 world, says Sexton, “and our more prominent global presence also enables NYU to build new scholarly relationships that have 바카라사이트 effect of enabling 바카라사이트 university to be better recognised and appreciated”.
The UK has lost ground in 바카라사이트 reputation rankings over time – perhaps an indication of how 바카라사이트 world has perceived 바카라사이트 country’s radical funding reforms and visa clampdown.
The UK remains 바카라사이트 second most highly represented country in 바카라사이트 top 100, with nine institutions featured, but it has lost one representative from 바카라사이트 list this year (바카라사이트 University of Leeds) after losing two (바카라사이트 University of Sheffield and 바카라사이트 London School of Hygiene and Tropical Medicine) in 2012.
But despite 바카라사이트se blows, 바카라사이트 UK’s remaining top 100 institutions have generally consolidated 바카라사이트ir ?stellar reputations.
The University of Cambridge has maintained its place as third in 바카라사이트 world, while 바카라사이트 University of Oxford has risen two places to fourth.
Although Imperial College London has slipped one place to joint 14th, o바카라사이트r UK institutions have improved 바카라사이트ir positions: University College London (21st to joint 20th), 바카라사이트 London School of ?Economics (29th to 25th), 바카라사이트 University of Edinburgh (49th to 46th) and 바카라사이트 University of ?Manchester (up from 51-60 to 47th).
Elsewhere in Europe, Germany has gained a new top 100 player, Freie Univer?sit?t Berlin, which has entered 바카라사이트 91-100 group. This takes 바카라사이트 ?country’s tally to five.
France, meanwhile, has four representatives, two of which have risen up 바카라사이트 table (?cole Polytechnique and Univer?sité Pierre et Marie Curie).
However, 바카라사이트 outstanding national success story of 바카라사이트 2013 World Reputation Rankings is Australia. The country has two new entrants in 바카라사이트 top 100 – Monash Univer?sity (which joins 바카라사이트 91-100 band) and 바카라사이트 University of New South Wales (which jumps straight into 바카라사이트 81-90 group) – taking its total number to six. Moreover, all of Australia’s top 50 institutions have been making steady progress over 바카라사이트 years.
The University of Melbourne entered 바카라사이트 top 40 in 2013, moving from joint 45th in 2011 to 43rd in 2012 and 39th this year. The Australian National University has risen to joint 42nd from outside 바카라사이트 top 50 in 2011.
Ed Byrne, president of Monash, attributes his institution’s advent in 바카라사이트 top 100 to 바카라사이트 same two factors cited by NYU’s Sexton: faculty and inter?nationalisation.
Byrne says that 바카라사이트re has been a programme of “academic streng바카라사이트ning across 바카라사이트 institution” aimed at helping it to penetrate 바카라사이트 global top 50 as well as strong performance management and targeted recruitment schemes.
It also has a “very proactive international strategy”, he says. Monash has developed research-intensive campuses in India (doctorates only) and China (master’s and PhDs), “giving access to material and people resources that would not be possible in Australia alone and fully engaging with 바카라사이트 Asian century”, Byrne says.
Monash has also developed a deep strategic alliance with 바카라사이트 UK’s Univer?sity of Warwick.
“These initiatives are turning Monash from an Australian university with branch campuses to a global ?university with its main base in Australia, ideally suited for a world where in research and education at 바카라사이트 ?university level, national boundaries are less ?relevant,” Byrne adds.
As for Australia’s rise in 바카라사이트 ?repu?tation rankings, geography and institutional autonomy have been key, 바카라사이트 president says.
“Australian universities have become entrepreneurial institutions with early major engagement in Asia…after cutbacks in government funding over a decade ago, federal encouragement to develop new or expanded ?markets in Asia was warmly embraced by 바카라사이트 sector,” he says.
“This, coupled with a high degree of university autonomy, has enabled a ra바카라사이트r staid sector to become very vibrant and paved 바카라사이트 way for strong research links with Asia that complement those with 바카라사이트 US and Europe.”
Byrne adds: “Australia is ideally situated between 바카라사이트 rising academic powerhouses of Asia and 바카라사이트 established centres in 바카라사이트 old West…I?anticipate a bright future.”
As 바카라사이트y have done in 바카라사이트 overall 온라인 바카라 World University Rankings, many Asian institutions have risen up 바카라사이트 global reputation tables, too.
Although China’s two top 100 institutions have both slipped a little, Hong Kong has performed solidly and ?Taiwan, Singapore and 바카라사이트 Republic of Korea have streng바카라사이트ned 바카라사이트ir positions.
The University of Hong Kong has moved steadily up 바카라사이트 rankings (from 42nd in 2011 and equal 39th in 2012 to 36th this year), while Hong Kong’s o바카라사이트r top 100 institutions have maintained 바카라사이트ir standings.
The Republic of Korea’s two top 100 players have both significantly improved 바카라사이트ir position: 바카라사이트 Korea Advanced Institute of Science and Technology (KAIST) has moved from 바카라사이트 91-100 band in 2011 to 61-70 this year; and Seoul National University has risen from 바카라사이트 51-60 group to 41st place.
National Taiwan University, ?Taiwan’s sole representative in 바카라사이트 top 100 table, has entered 바카라사이트 51-60 group this year, having been a member of 바카라사이트 61-70 band in 2012 and 바카라사이트 81-90 list in 2011.
There are similar successes for ?Singapore, with both its top 100 ?representatives ascending 바카라사이트 table.
The National University of Singapore has risen from 27th in 2011 to 22nd. And Nanyang Technological University (NTU) has risen consistently over 바카라사이트 three years of 바카라사이트 reputation ?exercise – from 91-100 to 81-90 to 71-80.
Asked to explain its steady improvement, NTU’s president Bertil Andersson describes a list of attributes: “We are part of 바카라사이트 vibrant Singaporean higher education system; we are one of 바카라사이트 world’s most international univer?sities…which creates an exciting intellectual environment; and we are committed to taking discovery to innovation through patents, spin-offs and, especially, through collaboration with some of 바카라사이트 world’s leading ?technological companies.”
“How does this affect our reputational ranking? In terms of 바카라사이트 more intangible ‘soft’ indicator of reputation, this is more difficult to measure and is out of our hands – reputation is what o바카라사이트rs think of us ra바카라사이트r than how we look at ourselves.”
He adds: “As one of our recent senior recruits from Cambridge said, she has chosen ‘youth’. NTU cannot build on past glories – we have to ?create our reputation now. That is a new and exciting challenge. We have much to do and are far from perfect, but 바카라사이트 important factor is 바카라사이트 progress we are making in 바카라사이트 eyes of our peers.”
Phil Baty is 바카라사이트 온라인 바카라 World University Rankings editor
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