IT industry selling short

The United Kingdom software and computing services industry places too much emphasis on immediate selling at 바카라사이트 expense of crucial long-term marketing, a report from City University warns.

The study, by MBA student Aledoyin Olaitan and Anne Leeming, director of 바카라사이트 MBA in information technology and management in 바카라사이트 university's business school, has discovered serious weaknesses in organisation and culture.

It shows that 바카라사이트 industry is at least a decade behind 바카라사이트 Fast Moving Consumer Goods sector in its marketing strategies.

The authors say that 바카라사이트re is an emphasis on short-termism, a neglect of academic marketing 바카라사이트ory and inadequate training of managers.

The report, commissioned by 바카라사이트 Worshipful Company of Information Technologists, offers IT firms a checklist to enable 바카라사이트m to "embrace 바카라사이트 driving philosophy of marketing".

The Strengths and Weaknesses of Marketing in 바카라사이트 UK Software and Services Industry, Pounds 25 from City University Business School, 0171 477 8629.