Test on market value

Marketing students at higher education institutions across 바카라사이트 United Kingdom started 바카라사이트 new term as guinea pigs for 바카라사이트 University of Central Lancashire's first commercial venture in multimedia.

The first two titles in a one-semester introduction to marketing for undergraduates, developed in consortium with London Guildhall and Manchester Metropolitan Universities, were issued to participating colleges before Christmas.

The package will take over from lecturers for 바카라사이트 third and final round of tests, winding up with a student survey. Subject to fine-tuning, discs and support material will be on sale by 바카라사이트 spring. Central Lancashire's own international business school will take part in 바카라사이트 evaluation.

Project leader Roy Currie, based at 바카라사이트 university's sophisticated new Learning Technologies Centre in Preston, said 바카라사이트 work was at 바카라사이트 forefront of 바카라사이트 "new wave" of multimedia developments but technologists were wary of self-indulgence.

"It's not good enough to say new technology is glitzy and exciting, so let's use it. We've got to demonstrate that 바카라사이트re's some sort of added educational value for it to be worthwhile. Student feedback is crucial," he said.