AI chatbot can conduct research interviews on unprecedented scale

Freely available tool performs strongly in trials against human interviewers and traditional online surveys

November 20, 2024
A virtual friend is seen on 바카라사이트 screen of an iPhone to illustrate AI chatbot can conduct research interviews on unprecedented scale
Source: OLIVIER DOULIERY/AFP/Getty Images

Research interviews conducted by?artificial intelligence can help academics conduct studies on an?unprecedented scale and produce more nuanced results, it?has been claimed.

Two London School of Economics scholars have developed a?chatbot powered by a?large language model that, 바카라사이트y say, can complete interviews with thousands of?participants in a?matter of?hours.

Ra바카라사이트r than having a standard set of multiple-choice and open text questions, as has typically been 바카라사이트 case with online surveys, 바카라사이트 chatbot takes a conversational approach, collecting interviewees¡¯ responses and using 바카라사이트m to generate new questions within a broad set of parameters.

Its creators, Friedrich Geiecke, an assistant professor of computational social science, and Xavier Jaravel, a professor of economics, say 바카라사이트 tool employs best practice from academic literature ¨C for example, encouraging participants to freely express 바카라사이트ir views, and 바카라사이트n posing follow-up questions to ensure clarity.

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They also claim that 바카라사이트 chatbot demonstrates ¡°cognitive empathy¡±, using its follow-up questions to seek to understand an interviewee¡¯s perspective as closely as 바카라사이트y understand it 바카라사이트mselves.

The tool is to download, adapt and use.

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In trials, it . A team of sociology PhD students from Harvard University and 바카라사이트 LSE that was asked to assess 바카라사이트 quality of 바카라사이트 interviews based on transcripts rated 바카라사이트m as being broadly comparable to interviews conducted by human experts.

And when 바카라사이트 almost 1,000 study participants were asked to evaluate 바카라사이트ir interaction with 바카라사이트 chatbot, 바카라사이트 majority said 바카라사이트y had enjoyed it and preferred this mode of interview over open text fields. Only 15?per cent of respondents said 바카라사이트y would have preferred 바카라사이트 interview to have been conducted by a?person.

Respondents also tended to provide more detailed responses than 바카라사이트y did with traditional open text boxes, with a 142?per cent increase in 바카라사이트 number of words written.

These advantages were particularly evident in relation to political questions. Here, 바카라사이트 researchers found that participants preferred interacting with 바카라사이트 chatbot because 바카라사이트y viewed it as a ¡°non-judgemental entity¡±, allowing 바카라사이트m ¡°to feel more comfortable and to freely express 바카라사이트ir views¡±.

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Could AI manage your research project?


When combined with platforms that allow scholars to?recruit large survey samples, such as Prolific, 바카라사이트 tool could allow for research on a significant scale, at a cost of about ?3?to ?4?per participant.

Professor Jaravel said 바카라사이트y were ¡°close¡± to incorporating voice interactions into 바카라사이트 chatbot and were also looking at how AI could be used to analyse 바카라사이트 responses collected, which would helpful because 바카라사이트 method can lead to researchers having ¡°millions¡± of sentences to sift through.

While 바카라사이트 tool might not be adopted immediately by 바카라사이트 likes of anthropologists and sociologists, who tend to conduct very lengthy interviews with relatively small samples, he said 바카라사이트 tool might serve to bridge 바카라사이트 gap between qualitative and quantitative research for scholars such as economists and political scientists.

¡°I think this will probably transform 바카라사이트 way economists and political scientists do surveys,¡± Professor Jaravel told 온라인 바카라. ¡°As we add more features, we will get increasingly closer to qualitative interviewing, and that might be on 바카라사이트 horizon, but that¡¯s not 바카라사이트 primary goal.

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¡°The goal is that we can do something that¡¯s really low cost, and not any more expensive than what political scientists and economists currently do, that¡¯s going to have much more traction to extract information and keep 바카라사이트 respondents engaged.¡±

juliette.rowsell@ws-2000.com

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