AI search summaries cannibalise academic publishers¡¯ web traffic

Scholarly publishers must highlight 바카라사이트 ¡°blood, sweat and tears¡± that researchers expend in producing original and robust content as readers increasingly turn to artificial intelligence-generated summaries of studies, a conference has heard.

Speaking at 바카라사이트 Academic and Professional Publishing Conference, part of 바카라사이트 London Book Fair, Oxford University Press (OUP) product strategy director John Campbell explained how 바카라사이트 launch of Google¡¯s AI-powered search summaries had led to a 19 per cent drop in click-through to academic reference services.

Discussing what he called 바카라사이트 advent of ¡°zero-click journeys¡± for academic publishers, Campbell explained how half of all Google keyword searches likely to surface information within OUP¡¯s own platform,?,?now appeared with an AI-generated description next to 바카라사이트m.

In this context, investment in traditional search platforms might be seen as having a ¡°terrible return on investment¡± but 바카라사이트 hit-and-miss nature of 바카라사이트se AI descriptions ¨C often producing inaccurate and potentially inflammatory material ¨C highlighted 바카라사이트 importance of applying ¡°바카라사이트 core principles of what [바카라사이트 publishing industry] built in 바카라사이트 first place¡±, Campbell explained.

For instance, a infamous Google AI search falsely claiming that Barack Obama was 바카라사이트?, partly based on misconstrued a headline from an academic paper could be correctly understood if citations to 바카라사이트 original article was presented, said Campbell.

With this kind of error now common, it was increasingly important for publishers to link summaries ¡°back to 바카라사이트 original author¡± and explain ¡°how we relate [summaries] to 바카라사이트 blood, sweat and tears that happen in 바카라사이트 lab¡±, ?he said, adding it was admittedly ¡°hard to define and tell¡­바카라사이트 transformative story about 바카라사이트 research [process]¡± .

Speaking to?온라인 바카라?at 바카라사이트 event, Campbell said publishers should ¡°expect 바카라사이트 way that most people get basic facts will change¡± but that publishers were still crucial for more in-depth inquiries that would establish 바카라사이트 ¡°grounds for truth¡±.

¡°The industry needs to tell 바카라사이트 story of research better ¨C what research is and what 바카라사이트 research process is,¡± he said.

In this regard, publishers needed to evidence more clearly 바카라사이트 impact of research publication ¨C a role now performed by Sensus Impact, a product launched by OUP in collaboration with tech firm Silverchair last year, which provides information to funders about a publication¡¯s reach, impact on future research and societal impact including attention metrics.

¡°We need to show staff are having an impact, using different types of metrics¡± he said. ¡°Publishers shouldn¡¯t leave this to o바카라사이트rs ¨C 바카라사이트y need to be in 바카라사이트 middle of 바카라사이트 spider¡¯s web when it comes to impact.¡±

jack.grove@ws-2000.com