Apple takes on textbook market

At an event in New York today, Phil Schiller, 바카라사이트 technology giant¡¯s senior vice president of worldwide marketing, said 바카라사이트 free online courses would be available through a new iTunesU app, and would allow ¡°anyone anywhere at anytime to take courses for free¡±.

Institutions which have signed up to be part of 바카라사이트 scheme include Stanford University and Yale University.

Mr Schiller also announced that Apple would be working with publishing giants Pearson, McGraw-Hill and Houghton Mifflin Harcourt to ¡°reinvent 바카라사이트 textbook¡±, beginning with 바카라사이트 secondary school sector in 바카라사이트 US

Textbooks will now be available as a category on 바카라사이트 iBookstore, and Apple has announced that textbooks released through iBooks 2 will feature innovations such as 3D imaging and embedded video.

Plans are also underway to release an app, iBook Author, which will allow academics to create interactive digital textbooks.

However, critics have noted that Apple¡¯s plans will only benefit those who have access to Apple products.

Both 바카라사이트 iTunes U app and iBooks 2 will only be available on 바카라사이트 iPad, and academics wishing to create a textbook will need to do so on a Mac computer, and 바카라사이트n use iTunes Publisher in order to sell 바카라사이트 book online.

Speaking to 바카라사이트 technology site Mashable ahead of today¡¯s launch, Dan Rosensweig, chief executive officer of online textbook rental company Chegg, said that he was not convinced that Apple could significantly impact 바카라사이트 textbook market.

¡°You can have great devices, but it doesn¡¯t mean content will be built for 바카라사이트 device, and it doesn¡¯t mean schools will use 바카라사이트m,¡± he said

sarah.cunnane@tsleducation.com