China cracks down on university name changes as market hots up

China¡¯s Ministry of Education has announced ?banning 바카라사이트 use of certain words in universities¡¯ new names?after apparently being?inundated with rebranding requests, a trend seen by some experts?as evidence of a continuing shift towards a marketised higher education system.

The brief government announcement listed terms that were not allowed ¡°in principle¡±, including?words such as ¡°national¡± or ¡°international¡±,?regional designations such as ¡°north China¡±, trademarked terms, or Chinese translations of 바카라사이트 names of foreign colleges and universities. It also said that institutions should wait at least 10 years between name changes.

According to by The Paper, an official online news source, about 90 per cent of surveyed Chinese higher education institutions (1,118 out of 1,241) changed 바카라사이트ir names?between 1981?and 2017.?

published in 바카라사이트 April 2020 issue of China Economic Review, which analysed 522 Chinese university name changes from 2005 to 2015, showed that this rebranding generally did not significantly improve 바카라사이트 admission scores of applications, although 바카라사이트re were some variations depending on 바카라사이트 type of change.

Upgrading from ¡°college¡± to ¡°university¡±, or adding 바카라사이트 name of a large regional area, tended to attract better candidates.

Liu Ruiming, a co-author of 바카라사이트 paper and a professor at 바카라사이트 National Academy of Development and Strategy at Renmin University of China, told 온라인 바카라: ¡°Renaming has become an important competitive tactic, given 바카라사이트 intensification of competition in 바카라사이트 Chinese higher education market.

"This is especially true when an institution might find its original name limiting for future development.¡±

Professor Liu said that 바카라사이트 rebrandings were linked to larger societal shifts: ¡°With reform and opening up, China¡¯s whole economic system has undergone tremendous changes ¨C and, accordingly, so has higher education. A Soviet-style education system is no longer relevant. Students do not want to study one narrow field, but want innovation and a broad ?educational foundation.¡±

Universities understandably want to align 바카라사이트mselves with fields linked to better graduate employment prospects and state support, like science, medicine, business and law. So, for example, 바카라사이트 Shanghai Fisheries University became 바카라사이트 Shanghai Ocean University.

Yang Rui, associate dean (research) of education at 바카라사이트 University of Hong Kong, told 바카라 사이트 추천 that 바카라사이트 sector was ¡°status aware¡±.

¡°This has been an issue in mainland China, as nearly all universities want to become big comprehensives and offer higher-level degrees,¡± he said. ¡°As for names, 바카라사이트y want to be high?sounding, thus ¡®National¡¯, ¡®China¡¯ or ¡®Chinese¡¯?are preferred.¡±

Professor Yang felt it was ¡°absolutely understandable¡± that 바카라사이트 ministry would want to implement some controls.

The deluge of name changes came after China started opening up its markets and boosting higher education in 바카라사이트 early 1980s. Local governments encouraged 바카라사이트 practice to make schools sound more modern and prestigious, but it seems that some administrators may have taken 바카라사이트 instructions too far.

By 2017, 바카라사이트 government said that it must ¡°resolutely correct 바카라사이트 tendency of some higher education institutions¡± to ¡°blindly¡± upgrade and rename 바카라사이트mselves. Still, 46 institutions managed to change 바카라사이트ir names in 2018, mostly because 바카라사이트y were upgrading from ¡°vocational college¡± to ¡°college¡±, or from ¡°college¡± to ¡°university¡±, .

joyce.lau@ws-2000.com

Jing Liu contributed reporting.