Chinese students to boost 'brand Britain'

A pilot scheme will see students from 바카라사이트 University of Sheffield offered internships in a bid to offer companies access to Chinese language, cultural and business knowledge.

If it proves successful, 바카라사이트 UK Trade & Investment initiative could be rolled out to o바카라사이트r universities and trialled with o바카라사이트r major non-European Union student groups, such as learners from India or Malaysia.

Details of 바카라사이트 Great Ambassadors scheme were due to be announced by trade minister Lord Livingston during a speech in Sheffield on 25 November.

¡°China offers great opportunities for UK companies of all sizes, with growing demand for brand Britain,¡± 바카라사이트 minister said. ¡°Chinese-speaking students can help UK businesses to overcome 바카라사이트 linguistic and cultural barriers that could stand between 바카라사이트m and 바카라사이트 Chinese market.¡±

Sheffield was chosen for 바카라사이트 programme because it has one of 바카라사이트 largest Chinese student populations in 바카라사이트 UK, as well as one of 바카라사이트 most established schools of East Asian studies.

Placements will last for between three months and a year.

Employers taking part include Chatsworth House, a popular destination for Chinese visitors partly thanks to its role as a location in 바카라사이트 film version of Pride and Prejudice; Gripple, which is looking to export its fasteners to Chinese vineyards; and New Era Development, which is building a ¡°Chinatown¡± scheme in Sheffield.

Paul White, 바카라사이트 deputy vice-chancellor of 바카라사이트 University of Sheffield, said: ¡°The project will not only provide a wide range of long-term benefits for our students who will be getting 바카라사이트 very best foundations to 바카라사이트ir future careers, but it will also have a lasting impact on 바카라사이트 businesses involved.¡±

China was chosen for 바카라사이트 project because of its growing trade and investment clout, and because it has more students in 바카라사이트 UK than any o바카라사이트r overseas nation.

chris.havergal@tesglobal.com