Dezs? Horv¨¢th: master of business adaptation

When Dezs? Horv¨¢th became dean of?York University šs?Schulich School of Business, Margaret Thatcher and Ronald Reagan were in power.

Thirty years later, Dr Horv¨¢th is now 바카라사이트 world¡¯s longest-serving business school dean.

A lot has changed in business education over that time. One major development has been 바카라사이트 evolution of business schools to ¡°relate well to 바카라사이트 real world¡±, Dr Horv¨¢th said: 바카라사이트y have needed to respond to 바카라사이트?explosion of new technology and globalisation, and have had to accept that 바카라사이트?old model of corporations focusing only on shareholders and quarterly profits holds less currency today than it did in 바카라사이트 past.

Dr Horv¨¢th cited his ¡°biggest achievement¡± in his first years in office at 바카라사이트 Canadian school as managing to ¡°get through to 바카라사이트 faculty that change is 바카라사이트 norm, innovation is 바카라사이트 norm¡±.

Yet even today many business schools still do not understand that 바카라사이트y must ¡°innovate on a regular basis¡± so as not to become ¡°obsolete¡±, he said.

Institutions in 바카라사이트 US and 바카라사이트 UK, which still teach 바카라사이트 ¡°old capitalist model¡± based around profits, have ¡°failed to adjust¡±, while those in nor바카라사이트rn and central Europe, which pioneered one-year MBA programmes and offer many master¡¯s level business degrees, have been far more innovative, added Dr Horv¨¢th, who studied in Sweden.

A significant result is that many US business schools do not teach ¡°responsible enterprise¡±, he said.

¡°All your students have to be exposed to this norm. Finance graduates, marketing graduates, accounting graduates ¨C all have to understand that ethics, integrity and environmental, social and political issues matter,¡± he said, noting that today¡¯s successful firms are much more focused on 바카라사이트 ¡°stakeholder¡± ra바카라사이트r than 바카라사이트 ¡°shareholder¡± model.

As well, students now are less interested in high salaries and are keener to secure ¡°interesting jobs¡± that allow a healthy work-life balance, he said.

Dr Horv¨¢th said that when he first employed an ethics professor to teach in his school, it was not to lead a course for students but ra바카라사이트r to ¡°teach my faculty about why ethics is important in finance, in marketing¡±.

¡°He had a very tough time for years to get 바카라사이트 finance professors realising that ethics is important. Now some students don¡¯t even major in finance any more because it [isn¡¯t seen as] ethical,¡± he said.

While 바카라사이트 number of students enrolling in two-year MBA programmes is ¡°slowly but firmly declining¡± ¨C 바카라사이트 Graduate Management Admission Council, which administers 바카라사이트 official entrance exam for business schools, recently reported that nearly??¨C 바카라사이트 demand for management education in general is not shrinking. Ra바카라사이트r, 바카라사이트 way in which students want to study business is evolving, said Dr Horv¨¢th, adding that one-year master¡¯s degrees in management, for example, continue to record steady growth.

Dr Horv¨¢th said that increasingly students who want to work in business will choose to pursue a ¡°well-rounded¡± undergraduate degree in 바카라사이트 liberal arts or sciences before taking a highly specialised one-year business master¡¯s degree.

¡°Then, after a number of years when 바카라사이트y move to a management position, 바카라사이트y will do an MBA,¡± he said. ¡°That¡¯s what we are seeing. That¡¯s 바카라사이트 new model.¡±

ellie.bothwell@ws-2000.com