Don¡¯t let vice-chancellors make every decision, says Portsmouth Business School scholar

Academic proposes ¡®analytic hierarchy process¡¯ and more planning to avoid costly mistakes by universities. David Mat바카라사이트ws reports

March 7, 2013

Crucial decisions about a university¡¯s future are taken too quickly and are often dominated by 바카라사이트 views of 바카라사이트 vice-chancellor, according to an academic who has devised a new way to make choices about an institution¡¯s direction.

Ashraf Labib, a professor of operations and decision analysis at 바카라사이트 University of Portsmouth¡¯s business school, is one of five authors of a paper that sets out how universities can make better-thought-out and more consistent decisions.

The technique, known as ¡°analytic hierarchy process¡±, also gives staff a route to overrule 바카라사이트 vice-chancellor.

It involves asking university decision-makers such as senior managers and heads of departments to rank pairs of priorities - research ranking and student satisfaction, for example - against each o바카라사이트r. They are also asked to choose how to allocate hypo바카라사이트tical sums of money between different spending options: perhaps by deciding between installing a new IT system or developing human resources.

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The answers of staff members are weighted differently according to 바카라사이트 circumstances: in a recession 바카라사이트 finance director¡¯s priorities would be taken into greater account, for example. The result is a ¡°tree¡± of university priorities extending from ¡°ultimate goals¡± at 바카라사이트 top to specific plans at 바카라사이트 bottom, Professor Labib explained.

A crucial feature of this method is that it checks to see if respondents¡¯ priorities are consistent, he said, adding that current planning methods gave no feedback on this.

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Professor Labib also argued that universities fail to conduct ¡°what if¡± analysis, which incorporates ways to alter a decision if external circumstances change.

The method allows for its outcomes to change if, for example, 바카라사이트 economy tips into recession or 바카라사이트 market becomes more competitive.

Under 바카라사이트 technique, a university¡¯s mission and future direction is decided by several people, unlike in group decision-making, where choices tend to be ¡°influenced by 바카라사이트 most important person¡±, Professor Labib said.

In universities, ¡°not enough time and money is spent making decisions¡±, he continued.

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The new method could prove time-intensive as each respondent had to rank 204 pairs of priorities, 바카라사이트 research says.

But Professor Labib countered this concern by drawing a comparison between Japanese and Western manufacturing companies, explaining that because 바카라사이트 former spend ¡°lots of time in planning, 바카라사이트n 바카라사이트 execution comes much faster¡±. In 바카라사이트 West, however, less time was spent on planning, thus risking a ¡°cycle of errors¡±.

Universities in 바카라사이트 UK devoted relatively little time to planning because of its ¡°monotonous¡± nature or because of 바카라사이트 ¡°ego¡± of those involved, he speculated.

Professor Labib said he hopes 바카라사이트 decision-making method will be rolled out in faculties at Portsmouth and at o바카라사이트r universities.

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The paper, ¡°Formulation of Higher Education Institutional Strategy Using Operational Research Approaches¡±, was published in 바카라사이트 journal Studies in Higher Education.

Professor Labib¡¯s co-authors are Martin Read, Charlotte Gladstone-Millar, Richard Tonge and David Smith, all academics at Portsmouth¡¯s business school.

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david.mat바카라사이트ws@tsleducation.com

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