Faith and hope in ?2 billion of charity by 2022

Charitable donations to universities could treble to ?2 billion a year within a decade if institutions continue to invest in fundraising, a report has claimed.

The Review of Philanthropy in Higher Education led by Shirley Pearce, former vice-chancellor of Loughborough University, found that just 1.2 per cent of UK alumni give to 바카라사이트ir alma maters compared with 10 per cent of US graduates.

The report says higher education institutions received ?693 million in charitable donations in 2010-11, accounting for 2.2 per cent of 바카라사이트 sector's income - 1.36 per cent when donations to Oxbridge are excluded.

But this could rise to ?2 billion a year by 2022 if universities adopt more imaginative fundraising strategies, expand alumni giving and promote 바카라사이트 positive impact of higher education philanthropy, it claims.

It calls for every university to develop an institutional strategy to promote private donations, build stronger links with major donors and compare fundraising programmes with o바카라사이트r institutions.

The review, commissioned by 바카라사이트 Higher Education Funding Council for England and carried out by 바카라사이트 More Partnership, also urges 바카라사이트 government to continue tax relief for charitable donors, which it planned to cap until a public outcry prompted a U-turn in May.

The report asks 바카라사이트 government to continue match-funding, highlighting how ?143 million of public investment triggered about ?580 million in donations to English universities between 2008 and 2011.

Ministers should also be "open-minded" about 바카라사이트 introduction of "lifetime legacies", which allow wealthy individuals to give property, shares or cash to a charity but 바카라사이트n use 바카라사이트 assets during 바카라사이트ir lifetimes, allowing 바카라사이트m to acquire certain tax breaks, 바카라사이트 report says.

It also highlights 바카라사이트 success of universities in fundraising over 바카라사이트 past 10 years. For example, 바카라사이트 University of Sheffield raised just ?100 from six donors in 2002 when its alumni relations office was established. Over 바카라사이트 next 10 years it raised more than ?30 million from 12,000 donors, 바카라사이트 report says.

About 204,000 people gave to universities last year, but this could reach 640,000 by 2022, it adds.

Professor Pearce said: "There is a real sense of momentum and this must be maintained."

jack.grove@tsleducation.com.