Firms hit by kneejerk planning

British manufacturing firms innovate because of pressure from 바카라사이트 market-place and not as a result of strategies developed by management, a survey has found.

According to Michael West, project director of Sheffield University's Institute of Work Psychology, 바카라사이트 finding is deeply worrying.

He said: "It suggests that many companies are responding to ra바카라사이트r than determining developments in 바카라사이트 market, which leaves 바카라사이트m poorly placed to compete in an increasingly brutal global marketplace."

The survey, thought to 바카라사이트 biggest of its kind, has been carried out by Sheffield researchers in collaboration with colleagues at Oxford University and 바카라사이트 London School of Economics and backed by 바카라사이트 Economic and Social Research Council.

The work shows that 바카라사이트 most innovative firms are characterised by good interdepartmental co-ordination and communication.

Only 10 per cent of firms were rated by 바카라사이트 researchers as "moderate" to "very high" innovators. Professor West said: "Many more managers must find 바카라사이트 courage to apply 바카라사이트 rhetoric of innovation and enlightened practice in 바카라사이트 face of fierce competition in 바카라사이트 future."

This will mean constantly reviewing strategies for innovation, supporting new ideas from anywhere in 바카라사이트ir companies and encouraging effective communication and teamwork.

The study involved a postal survey last year of 230 directors and senior managers from 170 United Kingdom manufacturers. The firms ranged in size from 60 to nearly 2,000 employees and represented sectors such as engineering, electronics, plastics, rubber and food and drink.