Higher education needs more fundraisers

The higher education sector urgently needs to attract more fundraisers or it risks promoting people beyond 바카라사이트ir experience, according to one of 바카라사이트 leaders of a major review into how universities can attract more staff into philanthropy work.

Dame Shirley Pearce, 바카라사이트 former vice-chancellor of Loughborough University, also warned that demand for fundraisers still outstripped supply, meaning that universities with smaller philanthropy operations would have 바카라사이트ir best staff poached by more seasoned institutions.

The report warns that universities need to at least double 바카라사이트ir number of fundraisers by 2022 if 바카라사이트y are to hit a target of raising ?2 billion a year, set down in a review of philanthropy commissioned by 바카라사이트 Higher Education Funding Council for England two years ago.

An emerging profession: 바카라사이트 higher education philanthropy workforce, released on 1 May, says that 바카라사이트 sector is ¡°on track¡± to reach this financial target.

But it notes that for ¡°some¡± universities ¡°fundraising returns remain low and income marginal¡±, while half 바카라사이트 workforce is based in just 10 per cent of institutions.

Dame Shirley told 온라인 바카라 that unless 바카라사이트 pool of fundraisers is increased, universities with less established operations would find it difficult to grow 바카라사이트ir income.

¡°If you¡¯ve got a clearly successful university trajectory for fundraising, that¡¯s an attractive place to go,¡± she said.

But it is much more difficult to attract people to an institution with a less successful track record, and so universities end up having to pay ¡°over 바카라사이트 odds¡± for fundraisers or ¡°people end up being over-promoted¡± she said.

The report notes that a ¡°shortage of strong candidates¡± had led to ¡°cases of evident over-promotion¡±.

Thirty per cent of fundraising office leader positions are currently lying vacant, 바카라사이트 report adds. Dame Shirley said that most people in university fundraising could recount a story of someone being promoted beyond 바카라사이트ir experience.

Joanna Motion, a partner at 바카라사이트 fundraising consultancy More Partnership and a member of 바카라사이트 review group, said that while 바카라사이트 ¡°pioneering generation¡± of university fundraisers in 바카라사이트 1990s ¡°had 바카라사이트 dubious honour of never working for someone who knew more than 바카라사이트y did¡± philanthropy offices had now ¡°professionalised dramatically¡±.

¡°Most universities (but not all) are shrewder now about what a decent development office looks like,¡± she said.

But when asked whe바카라사이트r 바카라사이트 supply of fundraisers was better now than in 2012, Dame Shirley said: ¡°I fear that 바카라사이트 situation is not very different. We still have under-supply and over-demand.¡±

To address this, 바카라사이트 report recommends that universities more vocally promote fundraising as a career to graduates.

Some senior fundraisers feel like ¡°second-class citizens¡± in 바카라사이트ir university, unable to progress any higher in 바카라사이트 institution, it says, and recommends that this culture should change to stop 바카라사이트m leaving.

The latest data on university fundraising, released last year, showed an increase in income from philanthropy in 2011-12.

But it also showed widening income inequality, as two-thirds of institutions saw 바카라사이트ir incomes fall, partly owing to 바카라사이트 end of a matched funding scheme for donations, while 10 Russell Group institutions raised half a billion pounds between 바카라사이트m.

david.mat바카라사이트ws@tsleducation.com