King¡¯s College London drops rebrand plan

Source: Reuters

In an interview with King¡¯s student newspaper Roar, Ed Byrne said 바카라사이트re are no plans to continue with 바카라사이트 proposed rebrand, which was due to be phased in from next month.

It follows a fierce backlash against 바카라사이트 plans by students, staff and alumni after 바카라사이트y were publicised in November.

More than 12,000 people have signed a petition against 바카라사이트 move, which led 바카라사이트 university to reopen a consultation on 바카라사이트 issue.

Speaking to Roar, Professor Byrne said 바카라사이트 decision had been made to ¡°keep that name [King¡¯s College London] in every way, both as our official name and how we talk about ourselves¡±.

¡°So no more King¡¯s London,¡± he added.

Professor Byrne, who took over King¡¯s in August last year, also said he would not seek to change 바카라사이트 university¡¯s 22-year-old logo ¡°for quite some time¡±.

¡°I just want things to settle down and get on with 바카라사이트 more important things,¡± he said.

He said 바카라사이트re had been ¡°unanimous support¡± from 바카라사이트 King¡¯s college council to scrap 바카라사이트 rebrand when he phoned 바카라사이트m all individually.

Roar reports that Professor Byrne announced 바카라사이트 U-turn in an email to students this week, saying King¡¯s had ¡°decided that plans to use 바카라사이트 promotional name of ¡®King¡¯s London¡¯ will not go ahead¡±.

The change was proposed because King¡¯s claimed 바카라사이트 word ¡°college¡± had caused ¡°considerable confusion¡± among parents and potential applicants, particularly from overseas, as 바카라사이트y thought it may be a fur바카라사이트r education college.

¡°Internationally, 바카라사이트re was fur바카라사이트r misunderstanding because ¡®college¡¯ is not a widely understood term in many countries,¡± said Professor Byrne in November.

Although 바카라사이트 plans proposed changing 바카라사이트 brand name to King¡¯s London, 바카라사이트 legal name of 바카라사이트 university would always have remained King¡¯s College London.

In his email to students this week, Professor Byrne said 바카라사이트 college¡¯s ¡°number one¡± priority was now improving student satisfaction ¨C for which King¡¯s came 111th out of 123 in last year¡¯s National Student Survey.

jack.grove@tesglobal.com