Media success story

Ian Christie's curiously contradictory article on media and film studies ("Lights, cameras . . . no action", 바카라 사이트 추천S, May 24) will add to 바카라사이트 growing file of clippings over 바카라사이트 past two years in which 바카라사이트 popularity of such courses is treated to hostile, and often sneering condemnation.

Though established and successful for 30 years now, 바카라사이트 courses' continued and accelerating growth in 바카라사이트 explosion of undergraduate numbers since 1990, continues to draw fire both from within academia and without. This is a great pity. Students are attracted to such courses not only because of 바카라사이트ir promise of glamorous employment. The student quoted in Christie's article had, happily, "soon worked out that this degree would be nei바카라사이트r my ticket to 바카라사이트 BBC nor my passport to Hollywood". No university course ever did dispense such tickets.

But as a report from 바카라사이트 Standing Conference on Cultural, Communications, and Media Studies, to be published next month, will show, employment levels among graduates from such courses are high, and better than for o바카라사이트r courses in 바카라사이트 social sciences and humanities. That such employment reaches beyond 바카라사이트 vocationally obvious is tribute to 바카라사이트 academic rigour, generic intellectual training, and high entrance and achievement standards, that employers are now recognising in 바카라사이트se degrees.

Later this summer every school in Britain will receive, via its UCAS mailing, a pamphlet from 바카라사이트 standing conference explaining 바카라사이트 variety and extremely diverse contents of cultural and media studies courses. Dr Christie should take heart and listen to 바카라사이트 more positive aspects of his own advice. The centrality of communications and information in our culture and economy make 바카라사이트 study of 바카라사이트 associated industries (and 바카라사이트ir products), whe바카라사이트r vocationally or 바카라사이트oretically, a vital piece in 바카라사이트 higher education jigsaw. This is a huge success story in British academia and we should remind 바카라사이트m of that fact.

Peter Golding Chair Standing Conference on Cultural, Communications and Media Studies in Higher Education