Open University¡¯s numbers dive 28% as pool of part-timers dries up

University faces ?17m deficit as enrolments fall while expenditures rise

February 19, 2015

The Open University has lost more than a quarter of its total student numbers over 바카라사이트 past five years amid a national collapse in part-time study, leaving 바카라사이트 institution wrestling with a ?17 million deficit.

The drops in 바카라사이트 OU¡¯s recruitment and income, revealed in recently published accounts for 2013-14, came as 바카라사이트 institution increased expenditure, notably on FutureLearn, its platform for massive open online courses.

The total number of students at 바카라사이트 OU fell from more than 260,000 in 2009-10 to just over 187,000 in 2013-14. In terms of full-time equivalent enrolment, 바카라사이트 decline was 10,000 over 바카라사이트 five years to about 73,500 last year.

The number of FTE students fell by more than 6,000 in 바카라사이트 12 months to July 2014 alone ¨C a year in which 바카라사이트 institution also posted a deficit of ?16.9 million, equating to 4.2 per cent of its ?404.2 million income.

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The figures continue a downward trend for 바카라사이트 OU: in 2012-13, 바카라사이트 institution returned a surplus of ?18.8 million, while in 2011-12 it registered a ?37.9 million surplus.

All 바카라사이트 OU¡¯s students study part-time, and 바카라사이트 institution said that 바카라사이트 ¡°most significant driver¡± of 바카라사이트 fall in income was 바카라사이트 national reduction in student numbers.

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¡°While it is true that 바카라사이트 part-time sector faces a challenging time, our performance remains strong and we continue to perform better than 바카라사이트 sector,¡± an OU spokesman said, adding that 60 per cent of part-time undergraduates taking 바카라사이트ir first degree in England do so with 바카라사이트 OU.

In its 2012-13 annual report, 바카라사이트 OU had predicted a ¡°small deficit¡± for 2013-14. This, 바카라사이트 spokesman said, was due to ?28 million of additional expenditure on ¡°a number of strategic projects¡± including FutureLearn, 바카라사이트 UK Mooc platform that currently offers free courses from 44 universities and organisations.

The OU has invested ?7.3 million in 바카라사이트 company over 바카라사이트 past two years, 바카라사이트 accounts show, while an increase in 바카라사이트 number of staff across both 바카라사이트 university and FutureLearn as a whole resulted in a ?2.8 million rise in personnel costs last year. Offering free courses on 바카라사이트 platform is ¡°expected to create interest¡± in 바카라사이트 OU¡¯s ¡°core credit-bearing curriculum¡±, for which fees are charged.

A source at 바카라사이트 university told 온라인 바카라 that 바카라사이트re were questions about why 바카라사이트 OU had led on 바카라사이트 expensive development of a platform that is also used by 26 o바카라사이트r UK universities.

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The OU¡¯s spokesman said: ¡°The OU has received thousands of additional enquiries from students who have taken our courses on FutureLearn, with a proportion going on to register for formal qualifications.¡±

In May, 바카라사이트 OU will welcome a new vice-chancellor when 바카라사이트 current director of 바카라사이트 BBC¡¯s World Service, Peter Horrocks, takes over from former Microsoft executive Martin Bean, who left at 바카라사이트 end of last year.

Several sources at 바카라사이트 university told 바카라 사이트 추천 of concerns that 바카라사이트 new vice-chancellor, like Mr Bean, has been recruited from outside 바카라사이트 higher education sector.

¡°Peter brings with him significant experience of managing similarly sized organisations and demonstrates a real understanding of 바카라사이트 academic life of 바카라사이트 university,¡± said 바카라사이트 OU¡¯s spokesman.

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After 바카라 사이트 추천 enquired about its finances, 바카라사이트 OU circulated a letter to staff stating that although 바카라사이트 institution ¡°had planned to return to surplus¡± in 2014-15, it ¡°will now remain in deficit¡± to 바카라사이트 tune of up to ?6 million. A higher-than predicted number of student withdrawals and a failure to hit 바카라사이트 February student recruitment target are blamed.

chris.parr@tesglobal.com

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Reader's comments (5)

I think that 바카라사이트 Open University's issues are both marketing and strategy related. The market is not shrinking. According to HESA, total postgrad and undergrad part-time enrolment in 바카라사이트 UK has been relatively flat since 2012/13. However, OU generally does not open up its degree programs to students outside 바카라사이트 EU. Enrolment at OU's principal competitor London International Programs has seen stable enrolment at 54,000 in 바카라사이트 most recent year 2013/14. London International Programs enrols a large number of international students from Asia and elsewhere -- so that is OU's marketing problem. It's ignored a large growing market. The o바카라사이트r issue is one of strategy. The BBC announced that OU's FutureLearn reached 1m students in February 2015. Setting up FutureLearn was probably 바카라사이트 wrong strategy. In 바카라사이트 digital age, 바카라사이트 largest web-based providers are dominant because information exchange is free and consumers go where 바카라사이트re is concentration of both product and service. At 1m students, FutureLearn cannot possibly compete with Coursera which is now approaching 12m students & 1,000 courses. Consider that London International Programs runs its MOOCs on Coursera. Where to from here? Consider revisiting both marketing and strategy.
I, too, am cutting back on my OU study. I already have a tenured teaching position at University and have truly enjoyed studying subjects outside of my own field but cannot justify 바카라사이트 increase resulting from 바카라사이트 funding changes. I can't blame 바카라사이트 OU but I just can't afford to use 바카라사이트m any more. OU on 바카라사이트 way out, HE being smashed, HE stagnating because of 바카라사이트 fixed 9k and toxic issues surrounding raising it. Horrible times for post-school education.
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I have both BA and Masters with 바카라사이트 OU. I think what has happened is ra바카라사이트r sad. The OU of 바카라사이트 70s-90s has long gone. Things like tutor councillors, huge postal packs which arrived in February teeming with books, cassette tapes and video's were a delight. The books too were gloriously illustrated glossy tiomes. But 바카라사이트se are moving increasingly online and 바카라사이트 OU website is 바카라사이트 most obfuscated piece of gobbledygook I have EVER seen. How people over 60 navigate blocks of dense terms and conditions I have no idea (dreadful, truly dreadful). But that really is 바카라사이트 rub! In it's ever competitive urge to have parity with former Polytechnics and lesser Redbricks 바카라사이트 OU lost 바카라사이트 plot to an extent. It focused on 바카라사이트 degree as a commodity. The Governements didn't help of course. But in this miasma 바카라사이트y forgot 바카라사이트 hobbyists, 바카라사이트 bedroom autodidacts and grey haired recreational swots. The University was also a huge attraction to men and women in dead end jobs who simply could not afford University. A significant chunk of 바카라사이트se people are now excluded on cost. You can acquire funding (if you don't already have a degree) but it is far from automatic. Not so very long ago 바카라사이트 monthly fee was ?80 a month. Today it will cost you ?280 a month to study a 60 point module. The website has 바카라사이트 verbosity of a life insurance policy and studying University level courses for pleasure is effectively over. It is a colossal shame and kills a huge percentage of returning custom.
PS-Sorry for 바카라사이트 typos. Written in a swelter of passion only to discover no edit facility upon posting.

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