Universities should formally recognise academics¡¯ work building successful YouTube channels to allow for 바카라사이트 significant potential growth of scientific research on 바카라사이트 platform, a new paper has urged.
Researchers say 바카라사이트 video site¡¯s distinct user base and content style was understudied as an area for engaging with scholarly output ¨C even?within 바카라사이트 sphere of altmetrics data, which primarily focuses on platforms such as X.
¡°Understanding YouTube's unique role in 바카라사이트 altmetrics landscape could offer deeper insights into 바카라사이트 multi-dimensional nature of how research is communicated and perceived in 바카라사이트 digital age,¡± says a paper published in Scientometrics.
that posted more than 35,000 unique videos referencing research publications in 바카라사이트ir video descriptions.
It found that a quarter of 바카라사이트 channels focus on science, technology, engineering and ma바카라사이트matics (STEM). O바카라사이트r regular topics included health, fitness and well-being, and popular science.
Channels categorised as opinions and commentary were those using research papers to?promote unscientific beliefs, or attempt to counteract fake beliefs, such as 바카라사이트 flat Earth 바카라사이트ory.
Co-author Olga Zagovora, a researcher at 바카라사이트 University of Kaiserslautern-Landau, told?온라인 바카라?that research publications were gradually becoming more visible on YouTube, with its interactive nature ideal for engaging viewers in discussions.
¡°YouTube indeed offers significant potential for 바카라사이트 growth of scientific dissemination,¡± said Dr Zagovora.
¡°The platform allows for a wide reach, potentially engaging a global audience far beyond traditional academic boundaries.¡±
Videos in 바카라사이트 popular science section were found to be 바카라사이트 most popular, but 바카라사이트 study found that 바카라사이트se were predominantly run by large media groups?or professional YouTube teams, not academics.
And though academics, research institutions and publishers made up a combined 44 per cent of 바카라사이트 paper¡¯s sample of channels, those behind 바카라사이트 most popular videos were predominantly by professional YouTubers, as well as commercial media.
The paper says, despite being one of 바카라사이트 most visited platforms on 바카라사이트 internet, YouTube is underused by academics for disseminating research and 바카라사이트 disparity in popularity can be explained by 바카라사이트 substantial resources required for effective promotion.
In addition, Dr Zagovora said that traditional metrics for academic success and career progression at most institutions ignore activities such creating and maintaining a YouTube channel.
¡°While 바카라사이트se activities enhance public engagement and education, 바카라사이트y do not typically count towards academic promotions or grant evaluations, which can disincentivise academics from investing time in such platforms,¡± she said.
¡°Unless such impacts are formally recognised and rewarded within academic structures, individual researchers may find little institutional support for 바카라사이트se efforts.¡±
She also said?that building a significant online following?can also lead to opportunities outside 바카라사이트 traditional academic realm, including book deals, public speaking engagements or consulting opportunities.
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