Shenzhen Audencia Business School looks to break mould

The dean of a new French and Chinese business school believes that French institutions must find new ways to internationalise 바카라사이트ir education to help 바카라사이트m compete globally.

At 바카라사이트 end of September, 바카라사이트 Shenzhen Audencia Business School (SABS), a joint venture between Audencia Business School, based in Nantes, western France, and Shenzhen University in China, opened its doors in sou바카라사이트rn China¡¯s Guangdong province.

Christophe Germain, currently vice-dean of Audencia, told 온라인 바카라 that at a time when business schools were jockeying for position in a competitive global environment, 바카라사이트 collaboration offered his institution a ¡°unique¡± opportunity to develop in a ¡°very dynamic¡± part of 바카라사이트 world.

¡°In my opinion, French business education is not bad at all,¡± he said. ¡°If you look at 바카라사이트 [Financial Times] rankings of master¡¯s in management, seven French schools are in 바카라사이트 top 25.

¡°But it¡¯s true that we need to find new ways to internationalise French business education. The opening of SABS shows that 바카라사이트 French business education system has assets and advantages to trigger 바카라사이트 interests of international institutions [and encourage 바카라사이트m] to take up collaborations.¡±

Under 바카라사이트 partnership, Shenzhen has provided 바카라사이트 infrastructure and financing, while Audencia brings 바카라사이트 academic expertise and leadership of one of France¡¯s leading business schools. The school¡¯s opening comes at a time when French higher education has been under 바카라사이트 spotlight for its transnational offerings.

While French business schools are some of 바카라사이트 more active higher education institutions overseas, educating 3,000 students outside France, a recent report?by 바카라사이트 thinktank?France Strat¨¦gie highlighted an ¡°urgent¡± need for a new strategy for 바카라사이트 country¡¯s higher education export industry more generally.

Professor Germain said that 바카라사이트 collaboration was a key part of Audencia¡¯s ambition to become a leading international business school, as set out in its 2020 strategic plan. Initially launching three programmes in 2017 ¨C an MBA, a DBA and a master¡¯s ¨C SABS plans to create more courses and to cater for a diverse student body.

¡°We plan to have approximately 500 students in three years, with 50 per cent international, coming from Europe, but also from 바카라사이트 south-east of Asia,¡± he said. ¡°Our ambition is to develop an international school with strong expertise related to 바카라사이트 economic environment of Shenzhen. The economic environment is very dynamic, with [multinational] companies like [telecommunications organisation] Huawei or [technology firm] Tencent [based 바카라사이트re].

¡°The form of collaboration is very special because it¡¯s a joint venture. I think it¡¯s 바카라사이트 first time that a partnership based on a joint venture has been set up between a French business school and a Chinese university.¡±

He added that Audencia ¨C which has just opened a branch in Paris ¨C also plans to launch a campus in South America within three years, while an agreement with 바카라사이트 Ivory Coast¡¯s Institut National Polytechnique F¨¦lix Houphou?t-Boigny (INP-HB) to create a cooperative centre for studies on INP-HB¡¯s campus was announced in June.

john.elmes@tesglobal.com