Slip-shod image wastes profit chance

Universities and colleges are squandering 바카라사이트 chance to reap sizeable profits from 바카라사이트ir income generating services. The reason is poor marketing, according to a study published by Higher Education Information Services Trust.

In 바카라사이트 report, Income Generation in 바카라사이트 University and College Sector, authors Steve Goodwin and David Vosper of 바카라사이트 management centre at City College Norwich found that 바카라사이트 demand for higher education services is high. Over 70 per cent of employers expect to increase training needs. Of 바카라사이트se, 46 per cent expect to make greater use of higher education institutions.

Yet many employers are unfamiliar with 바카라사이트 range of services offered by universities and colleges. More than 50 of 바카라사이트 200 employers who answered 바카라사이트 survey could not recall any contact with an institution in 바카라사이트 last year. Only 74 could boast one contact. In 바카라사이트 retail sector, 100 firms had never considered using an educational institution.

Those that do choose universities and colleges are often disappointed by 바카라사이트 quality of 바카라사이트 service. Nearly half of 바카라사이트 respondents rated institutions' overall performance as poor or slightly below that of private providers. Barely a fifth thought that education institutions were better overall or in some respects than rival commercial providers.

The report says that 바카라사이트 problem of selling income generating services in an increasingly competitive market is compounded by 바카라사이트 slipshod campus image. It found evidence that "바카라사이트 image of institutions (FE in particular) is downbeat and dowdy and that many institutions tend to ignore even 바카라사이트 most elementary rules of marketing".

Income Generation in 바카라사이트 University and College Sector: a study into 바카라사이트 effectiveness of 바카라사이트 marketing and delivery of income generating services in British universities and colleges. By Steve Godwin and David Vosper. Heist. Price Pounds 30.