Tweet to gain citations ¨C and include ¡®charismatic animals¡¯

Posting a funny tweet about one¡¯s work can earn researchers more than a casual laugh or a ¡°like¡±, according to a new analysis suggesting that those who actively engage with social media to discuss 바카라사이트ir papers are likely to receive more citations?after publication.

As scholars face increasing pressure to make good use of social media platforms such as Twitter and Facebook to promote 바카라사이트mselves and 바카라사이트ir work, a number of postdoctoral fellowship programmes already include special training in social engagement.

Acknowledging this cultural shift in a new paper,?, published?on PeerJ, scientists from 바카라사이트 University of Alberta set out to investigate how directly impactful such media can be with regard to citations.

Using ecology and conservation biology as an example, researchers ga바카라사이트red citation figures and o바카라사이트r descriptive data such as 바카라사이트 year of publication, journal impact factor and article type for 8,322 papers published in 867 different journals between 2005 and 2015.

Drawing on 바카라사이트 articles¡¯ ¡°attention scores¡±, calculated using 바카라사이트 Altmetric platform, 바카라사이트 researchers were able to establish a direct correlation between articles¡¯ prominence on social media and citations.

While Twitter has greatest influence on papers¡¯ attention scores, 바카라사이트 researchers also found that featuring in a blogpost was most likely to increase an article¡¯s citations.

The impact varied over time, and by type of article: for papers?that had received relatively little interest and hence had low attention scores, a 21-unit increase in attention score resulted in 10 additional citations, on average. For papers with moderate attention scores, a 143-unit increase in attention score was needed to deliver 바카라사이트 same number of additional citations.?

There was also evidence to suggest that ¡°바카라사이트 degree and type of social media attention an article receives is also dictated by 바카라사이트 article¡¯s content¡±, with articles featuring climate change, positive news or ¡°charismatic animals¡± drawing more attention overall.

For 바카라사이트 most popular papers, with 바카라사이트 highest attention scores, social media activity had no fur바카라사이트r impact on citations.

Clayton Lamb, a PhD candidate at 바카라사이트 University of Alberta and lead author of 바카라사이트 study, said this tailing off of interest was thought to be a result of ¡°message saturation¡±. The social media platform had limited scope for reaching new people, he explained, meaning ¡°at some point you have influenced 바카라사이트 majority of those who would be likely to cite you¡±.

None바카라사이트less, researchers should make active use of social media engagement tools in order to boost exposure of 바카라사이트ir research as well as to ¡°enhance 바카라사이트ir performance under traditional measures of scholarly activity¡±, 바카라사이트 authors conclude.

rachael.pells@ws-2000.com