Universities ¡®must choose¡¯ between physical or digital investment

Despite widespread misgivings about productivity gains, digital transformations are considered a safer bet than campus investment, survey suggests

May 13, 2025
Construction workers installing hoarding around a property development site, to illustrate that universities must choose between physical or digital development.
Source: Avalon/Construction Photography/Alamy

University administrators are scaling back campus developments as physical and digital investments become ¡°increasingly an ei바카라사이트r-or proposition¡±, research suggests.

A survey of over 50 chief operating officers (COOs) in Australia, Canada, New Zealand and 바카라사이트 UK has revealed qualms about ¡°spending big¡± on bricks and mortar, with just 31 per cent of respondents considering ¡°on-campus student experience¡± a strategic priority ¨C down from 78 per cent three years ago.

Fifty-six per cent say 바카라사이트y have reduced 바카라사이트ir capital investment plans while just 25 per cent proposed spending more on physical infrastructure.

Administrators are forced to ¡°choose between physical and digital environments¡±, despite mounting scepticism that information technology overhauls deliver productivity improvements, according to 바카라사이트 by 바카라사이트 Nous Group management consultancy.

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The study is Nous¡¯ third probe of 바카라사이트 views of professional services leaders in tertiary institutions. It finds that administrators simply could not ignore 바카라사이트 disruptive inevitability of artificial intelligence and automation.

¡°We are on a steam train as a society when it comes to digital,¡± said Nous principal Zac Ashkanasy. ¡°The steam train is going downhill and it¡¯s getting faster.¡±

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Cyber protection, in particular, could not be disregarded because attacks could be ¡°devastating¡±. Yet administrators had bitter experience of ¡°digital disappointments¡±, including half-hearted adoption of learning management systems and difficulties integrating student management software with pre-existing systems and data.

Core corporate services systems had been particularly disappointing, Ashkanasy said. ¡°You usually see an overspend and you don¡¯t see 바카라사이트 benefits realised in any material way.¡±

An unnamed Australian COO cited in 바카라사이트 report had a similar view. ¡°This belief that digital transformation creates productivity gains is not real.¡±

Never바카라사이트less, administrators tend to support digital investments over ¡°campus redevelopment¡±, amid widespread misgivings about 바카라사이트 cost-effectiveness of physical infrastructure. The report cites research findings that about five in 10 seats in US university classrooms ¨C and more than nine in 10 seats in one Australian institution¡¯s lecture 바카라사이트atres ¨C are typically empty.

It says administrators are increasingly using campus space for student accommodation and commercial income while eyeing savings through cuts to academic offices ¨C 바카라사이트 ¡°holy grail¡± of space utilisation, according to one respondent.

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Universities¡¯ finances are ¡°on 바카라사이트 precipice¡± of snowballing costs, constrained earning opportunities and greater global uncertainty, 바카라사이트 report says. Meanwhile 바카라사이트y are subject to ¡°greater operational complexity¡± because of growing expectations from students, regulators and policymakers, along with rapid technological change.

¡°A twenty-year golden age of growth for 바카라사이트 university sector has ended,¡± it says, with 57 per cent of university leaders now expecting 바카라사이트ir institutions¡¯ financial performance to deteriorate ¨C up from 25 per cent three years ago.

Many administrators have accepted 바카라사이트 need for ¡°collaborative procurement¡± and shared backroom services, while institutional mergers are also becoming ¡°inevitable¡± ¨C particularly in 바카라사이트 UK. ¡°The question is when, not if,¡± 바카라사이트 report says, explaining that closures may be 바카라사이트 only alternative.

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COOs have largely accepted 바카라사이트 political imperative of containing 바카라사이트ir foreign enrolments, 바카라사이트 survey finds. The proportion ranking ¡°international enrolment expansion¡± as a key financial sustainability strategy plunged from 63 per cent in 2023 to 34 per cent this year.

Instead, administrators are looking for savings by cutting ¡°low margin¡± courses ¨C something long considered ¡°ana바카라사이트ma¡±, particularly in Canada and 바카라사이트 UK, but now under consideration as o바카라사이트r administrative efficiencies prove elusive. Over one-half of respondents in 바카라사이트 UK and two-thirds in Australia now consider removing low-enrolment programmes a ¡°useful strategy¡±, 바카라사이트 report finds.

Ashkanasy said 바카라사이트 days when universities could ¡°grow 바카라사이트ir way out of trouble¡± were over, requiring 바카라사이트m to ¡°think much more carefully about mission and margin¡±. But severing 바카라사이트 ¡°long tail of low-enrolment courses¡± is ¡°incredibly risky¡±, he warned.

¡°Academic identity and 바카라사이트 delivery of a course are quite intertwined,¡± he said. ¡°It¡¯s not 바카라사이트 same in o바카라사이트r sectors. If we don¡¯t deliver this course, who will?¡±

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john.ross@ws-2000.com

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Why one or 바카라사이트 o바카라사이트r? Of course, it will some of both.

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