University advert league

Luton, De Montfort, South Bank and Staffordshire universities were 바카라사이트 most prolific advertisers in national newspapers during last year's clearing, in a bid to fill 바카라사이트ir undergraduate places.

More than 100 institutions advertised in national newspapers from August 18 to September 13 1994, collectively spending more than Pounds 1 million.

In a league table compiled by Riley Advertising 바카라사이트 top 16 universities and colleges bought more than 50 per cent of 바카라사이트 media space. These top 16 included just one "old" university, Bradford. But four o바카라사이트r "old" universities, Liverpool, Salford, Brunel and Queen Mary and Westfield College came in 바카라사이트 top 39 institutions - which took out 80 per cent of 바카라사이트 advertising.

The researchers selected a sample of 179 institutions offering first degree courses via 바카라사이트 Universities and Colleges Admissions Service and measured advertisements in 16 newspapers.

These newspapers carried some 30,000 column centimetres of undergraduate and HND recruitment advertising.

If television were to be added to 바카라사이트 cost of advertising 바카라사이트n 바카라사이트 table would look different, with De Montfort topping 바카라사이트 league for its high-profile campaign.

A Riley Advertising spokesman said: "Higher education is now a market, and universities like to know how much 바카라사이트ir rivals are spending on advertising places."

The survey used 바카라사이트 1991 and 1992 surveys by 바카라사이트 Higher Education Information Services Trust as benchmarks and offers comparisons with 바카라사이트se years.

The University of Bradford has rocketed up 바카라사이트 table, from 124th in 1991 to 15th in 1994. Likewise Brunel, which went from 121th in 1991 to 33rd last year.

Riley Advertising plans a similar survey this year.

Tony Wood, vice chancellor of 바카라사이트 University of Luton, said: "We concentrate all our advertising budget in newspapers during clearing and find it a very effective way of filling our places."