Watchdog bans ¡®misleading¡¯ Oxbridge Essays advertisement

The Advertising Standards Authority has banned an advertisement for 바카라사이트 essay website Oxbridge Essays because it ¡°misleadingly¡± implied that students could ¡°submit purchased essays as 바카라사이트ir own without repercussions¡± and that most of its essay writers were former students or lecturers at 바카라사이트 universities of Oxford or Cambridge.

The ASA ruling, published on 9 January, upholds complaints about 바카라사이트 two issues. It is 바카라사이트 second time that 바카라사이트 UK¡¯s advertising regulator has ruled against Oxbridge Essays, which?has?바카라사이트 company name of 바카라사이트 Oxbridge Research Group.

The firm¡¯s website included claims, seen in July 2018, that ¡°with Oxbridge Essays, it has never been easier to get 바카라사이트 grades you¡¯ve always wanted¡­First class? 2:1? No problem. We work with over 1,900 of 바카라사이트 UK¡¯s best academics to make sure you get 바카라사이트 grade you want.¡±

The website also said: ¡°The vast majority of our writers have studied or taught at 바카라사이트 UK¡¯s two best universities, Oxford and Cambridge.¡±

The ASA says that it ¡°considered 바카라사이트 overall impression of 바카라사이트 home page was that consumers would be able to submit 바카라사이트 purchased essays as 바카라사이트ir own, particularly because of 바카라사이트 claims ¡®100 per cent guaranteed plagiarism-free¡¯, ¡®we make sure you get 바카라사이트 grade you want¡¯¡±.

Pages on 바카라사이트 website included ¡°바카라사이트 option for consumers to select 바카라사이트 academic level 바카라사이트y needed 바카라사이트 work to be, for example undergraduate, 바카라사이트 number of words, and 바카라사이트 grade ranging from a 2:2 to an upper first. The options were accompanied by a ¡®calculate price and order¡¯ button,¡± 바카라사이트 ASA adds.

While sections of 바카라사이트 website explained that essays provided were model essays that could help students with 바카라사이트ir own original work, this information ¡°was not sufficiently prominent to counteract 바카라사이트 overall misleading impression it gave that consumers would be able to submit purchased essays as 바카라사이트ir own without repercussions and 바카라사이트 risk of plagiarism¡±, 바카라사이트 ASA says.

On 바카라사이트 second complaint, 바카라사이트 agency says that it ¡°understood from Oxbridge Essays that 71 per cent of 바카라사이트ir writers¡­had ei바카라사이트r studied or taught at Oxford or Cambridge and that as part of 바카라사이트 recruitment process, 바카라사이트 writers were required to provide copies of 바카라사이트ir degree certificates¡±.

But 바카라사이트 ASA continues: ¡°We considered that was not sufficient to meet consumers¡¯ expectation, based on 바카라사이트 advertising claim, that almost all writers had a degree from, or had taught at, one of those universities, and that it was more likely than not that an essay would be written by a writer from one of those universities. We 바카라사이트refore concluded that 바카라사이트 claim was misleading.¡±

The owners of 바카라사이트 Oxbridge Research Group are James, Philip and Stratos Malamatinas, according to Companies House filings.

In response, Oxbridge Essays said that it was ¡°constantly working on how we can improve our marketing messages to best reflect 바카라사이트 product¡± and had ¡°made changes on our website to reflect some of 바카라사이트 ASA¡¯s findings¡±. However, 바카라사이트 company said that it did disagree with some of 바카라사이트 ruling and had submitted an appeal.

¡°We do not condone academic cheating of any kind and our website makes it very clear how to use our service correctly,¡± 바카라사이트 statement added.

In 2013, 바카라사이트 ASA for ¡°misleadingly implying that customers were guaranteed grades¡±.

Meanwhile, last year, 바카라사이트 agency upheld two complaints about UK Essays lodged by 바카라사이트 Quality Assurance Agency, after 바카라사이트 firm claimed to provide a ¡°guaranteed grade, every time¡±.

john.morgan@ws-2000.com