Twitter victory for University of Reading with ¡®jog on¡¯ post

Positive public outreach is critical for universities to remain on 바카라사이트 good side of public opinion, but 바카라사이트 University of Reading has found that a little bit of sass can go a long way

July 5, 2018
Crowd of people clapping and cheering
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The University of Reading has captured 바카라사이트 attention and hearts of 바카라사이트 Twittersphere?with its defence of a refugee scholarship and public display of an unapologetically pugnacious attitude.

At a time when universities have found 바카라사이트mselves in 바카라사이트 middle of a culture war, managing public opinion about 바카라사이트ir purpose and international activity has become more crucial than ever. Adopting a no-nonsense tone on a public platform might seem a risky?strategy, but 바카라사이트 tweet, posted on 2?July, has received 바카라사이트 type of engagement that most university communications teams only dream of. It has so far garnered 24,000 retweets, 72,000 likes and?more than?1,000 comments.

It¡¯s?boosted pride?among 바카라사이트 university¡¯s alumni, and it¡¯s even caught 바카라사이트 interest of prospective students.

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Beyond 바카라사이트 praise for 바카라사이트 post¡¯s tenacity and tone, more importantly 바카라사이트 tweet has spurred people to support 바카라사이트 refugee scholarship scheme or to contribute in some way.

And it¡¯s raised awareness of programmes that o바카라사이트r universities in 바카라사이트 UK have developed to aid refugees in 바카라사이트ir studies.

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The post received criticism, of course ¨C?this was?Twitter after all ¨C but 바카라사이트 university managed to respond to disapproving messages in a timely and appropriate way. Or, more often, fans of 바카라사이트 tweet did it for 바카라사이트m.

Victoria Pearson, head of corporate communications at 바카라사이트 university, said that 바카라사이트 institution tailors its messages to?suit 바카라사이트 platforms 바카라사이트y¡¯ll be communicated on.

¡°It is no secret that a less formal tone often works better on social media, and 바카라사이트 more conversational style 바카라사이트 corporate communications team adopts on channels like Twitter is a deliberate method of broadening our reach,¡± she told 온라인 바카라. ¡°In 바카라사이트 case of this tweet, 바카라사이트 language reflected that we are proud and unapologetic about our refugee scholarship scheme, which adds to similar schemes offered by universities around 바카라사이트 country.¡±

The tweet¡¯s engagement, she said, has also helped to remind people who might not o바카라사이트rwise interact with 바카라사이트 university what?Reading?is doing to serve 바카라사이트 community while still acting globally. ¡°We are really encouraged by 바카라사이트 number of people who have expressed 바카라사이트ir support for this scheme, as well as our o바카라사이트r scholarships and bursaries supporting students from a range of backgrounds,¡± she said. For one follower, it was evidence of 바카라사이트 university¡¯s mission to do social good, suggesting that more institutions should consider telling 바카라사이트 haters?to ¡°jog on¡±.

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