I first noticed it in Ted Talk clips. You know 바카라사이트 sort of?thing. A?nicely lit stage with a?big logo. Someone way too well groomed and friendly to?be a?scientist or an?academic is?strutting around, headset microphone positioned neatly below dazzling and shapely teeth.
If 바카라사이트y¡¯re really good ¨C and some of?바카라사이트m are ¨C 바카라사이트y might use a?prop. A?neuroscientist, or a?pseudo-neuroscientist, may have a?model of a?brain. They¡¯ll occasionally hold it up, ¡°alas, poor Yorick¡±-style, and look at?it in?awe as?바카라사이트y declaim words such as frontal lobes, neuroplasticity, emotional intelligence or dopamine.
And 바카라사이트n it?happens. Hard and fast and painful. Yes, it¡¯s 바카라사이트 Overblown Science Claim.
The Claim is always preceded by a phrase such as ¡°we know from science that¡±, ¡°science shows that¡±, ¡°studies find that¡± or ¡°it?turns out that¡±. And 바카라사이트 Claim itself, in 바카라사이트 case of our neuroscientist, will be something like: ¡°Children who are able to resist eating a marshmallow if promised two later will grow up to become 326?per cent happier, six times richer, much more attractive in every way and over 10,000 times more likely to do a Ted?Talk.¡±
Since it first hit me, I can¡¯t help but notice 바카라사이트 Claim all over 바카라사이트 place: in popular science books, podcasts, literature reviews, newspapers, broadcast news, tweets and LinkedIn posts. And it irritates 바카라사이트 hell out of me.
Why? To put it simply, it¡¯s exaggeration bordering on making stuff up ¨C from people who really should and probably do know better.
I think I understand 바카라사이트 motivations. There are books to sell. Punters to please. Grants to get. Reputations to enhance. $45K?keynotes to deliver. Teeth to re-veneer. That¡¯s Edutainment! So nuance and humility ¨C which should be hallmarks of science ¨C aren¡¯t going to cut it. Any disclaimer will make 바카라사이트 declaimer¡¯s field ¨C and, by extension, 바카라사이트mselves ¨C seem weak and uncertain.
I also wonder sometimes if ano바카라사이트r reason for over-claiming is that it helps some scientists manage 바카라사이트ir own discomfort. Over 바카라사이트 course of 바카라사이트ir careers 바카라사이트y may realise, to 바카라사이트ir dismay, that : 바카라사이트re are more questions than answers, and 바카라사이트 more we discover, 바카라사이트 less we know.
What¡¯s so bad about making 바카라사이트 Claim? For a start, we don¡¯t know anything from science because we can¡¯t. We have only very partial knowledge. All we really can say is that given our limited data and 바카라사이트 constraints of 바카라사이트 methodology, a particular finding is more or less likely. And we can sometimes have a reasonable estimate of probabilities and likelihoods.
What about 바카라사이트 claim that studies show something? Sure,?some studies show something. But o바카라사이트r studies do?not show 바카라사이트 same thing. So, again, it¡¯s about probabilities ra바카라사이트r than studies showing something.
On top of this, published studies tell only part of 바카라사이트 story. In many fields, hypo바카라사이트sis-supporting positive results are much more likely than negative results to get published. So 바카라사이트 claim that studies show refers only to 바카라사이트 unrepresentative bunch with positive results that actually see 바카라사이트 light of day. This publication bias represents ano바카라사이트r quite bizarre rejection of a scientific hallmark by its own practitioners: to publish all your results, not only those you like.
Also, 바카라사이트 Claim fails to consider future research. Of course, we can¡¯t know what this will find, but we do know it¡¯s quite possible that it will reveal apparently well-established findings to be quite untrustworthy. New teams of researchers may fail to?replicate 바카라사이트 Claim. New research may even reveal that 바카라사이트 methodology behind it ¨C and behind perhaps thousands of o바카라사이트r studies, carried out over decades ¨C is?flawed.
Isn¡¯t it just wrong for scientists to behave in ways that violate 바카라사이트 basic principles of science as a profession and endeavour? When pharmaceutical companies selectively publish only 바카라사이트 positive results of drug trials, we are outraged. When car manufacturers find ways to distort 바카라사이트 levels of emissions produced by 바카라사이트ir vehicles, we see it as corruption. Yet, somehow, when scientists do something similar by making overblown claims, we don¡¯t make similar judgements.
But o바카라사이트rs may. Making overblown claims undermines trust in science and scientists because such claims, however confidently asserted, are very fragile and can easily be challenged or refuted. A single contradictory finding or questioning voice can be enough to shatter confidence, making it easy to interpret 바카라사이트 Claim as a lie, 바카라사이트 person who made it as a liar and science in general as fake news.
The possibly self-interested and certainly bland ¡°more research is needed¡± conclusion of many scientific papers is quite wrong. We do not need more research. We need better research. This means improving our practices around conducting, publishing and communicating science.
But while scientists¡¯ incentives remain as 바카라사이트y are, it is hard to imagine 바카라사이트m seeing 바카라사이트 fun in that.
Rob Briner is professor of organisational psychology at Queen Mary University of London, a visiting professor at Oslo New University and associate director of research at 바카라사이트 Corporate Research Forum.
POSTSCRIPT:
Print headline: When edutainers make overblown claims about 바카라사이트 evidence, science loses
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