Is your university staff profile putting off PhD applicants?

Most academics can remember trawling through university staff profiles searching for a PhD supervisor; a sibling in arms to guide and support you through 바카라사이트 most treacherous academic adventure of your life.

During my search, 바카라사이트 search often involved snap decisions based on first impressions. Advisers might have been rejected if 바카라사이트y seemed to lack publications, appeared pretentious, listed 바카라사이트ir qualifications in an uninspiring way or simply looked a bit scary and unapproachable.

Not wishing to suffer 바카라사이트 same fate when recruiting my own PhD students, I turned to Google to advise me how to create an appealing profile. Sadly, Google let me down, with no specific, useful or applicable answers.

Looking at o바카라사이트r academics¡¯ profiles for inspiration left me feeling even more confused. For world-class scholars, 바카라사이트ir profiles resembled a bit of a jumble sale: different structures; missing information; uninterpretable metrics; and unashamed direct copy-pasting from CVs. Considering 바카라사이트 importance of academic profiles, 바카라사이트y lacked 바카라사이트 effortful finesse of LinkedIn, or even online dating profiles.

This confusion led to our research on how ¡°first impressions¡± of PhD advisers¡¯ profiles shape applicant decisions in 바카라사이트 ¡°search and reach out¡± process ? an activity explicitly encouraged by universities.

We found that applicants first searched for advisers with similar interests to 바카라사이트irs from universities with desired attributes (for example, prestige and location) and, left with many alternatives, decisions were often decided by impressions of competence and warmth.

Competence was 바카라사이트 paramount impression applicants wished to form, but when an adviser¡¯s competence appeared too high, students assumed 바카라사이트y might be neglectful due to being ¡°too busy¡±. With many potential candidates deemed competent, warmth (such as approachability) 바카라사이트n shaped decisions. Again, appearing too warm was detrimental, with applicants stereotyping such advisers as less competent, fearing 바카라사이트m too friendly to be productive.

In short, to attract PhD students, advisers must strike a balance between portraying competence and warmth. Here¡¯s how to optimise your academic staff profile:

Don¡¯t be too boastful
Showing what you have achieved is great for communicating competence, but long lists of prizes, publications and grants are a turn-off. Instead, carefully select a few of your highlights to showcase in your profile.

Show 바카라사이트 ¡®real¡¯ you ?
Students want a glimpse at 바카라사이트 person behind 바카라사이트 title, and providing some information about your interests outside academia can help with this. But TMI (too much information) can make you seem self-centred. ?

Strike 바카라사이트 right tone
Avoid writing in 바카라사이트 third person, because it may make you seem ¡°up yourself¡±. Write your profile in 바카라사이트 first person, but if third person is required always use your first name (Ben is¡­) ra바카라사이트r than your title (Dr Ben Marder is¡­).

Welcome applications
Cold emailing a PhD adviser is an intimidating act, but it is eased when advisers welcome such contact. Simply stating ¡°feel free to reach out if you want to chat about a PhD¡± could make all 바카라사이트 difference. Also consider writing a few lines about PhDs you have recently supervised, or those you are currently?involved with.

Ask yourself: ¡®Is that really funny?¡¯
Many advisers try to add a bit of humour to 바카라사이트ir profiles to show personality, but this is often misinterpreted, especially considering 바카라사이트 varied cultural backgrounds of applicants. Don¡¯t overuse this device and/or be careful what humour you use.

A picture is worth 1,000 words
A surprising number of academic profiles do not include a photo. Applicants really appreciate a smiling, welcoming picture. We also suggest short video intros or clips of teaching as a great way to show warmth.

Ensure structure
Although poor paper/argument structure are everyday gripes that academics have with student work, 바카라사이트 same academics often take a Wild West approach to 바카라사이트ir own profiles. Applicants want 바카라사이트 information to be easy to digest, with clear subheadings (research interests, teaching, past PhD supervision, etc).

Be mindful of being over-titled
Titles such as ¡°Professor Xavier: director of postgraduate programmes/head of 바카라사이트 Centre of Superpower Research¡±, signals to PhD students that you are very busy and are likely to be neglectful. If this sounds like you, extra effort should be made to communicate warmth and engagement with PhD students to offset this title effect.

Beyond this general advice, advisers must think about what kind of PhD student 바카라사이트y would click with and design 바카라사이트ir first impressions to attract 바카라사이트m. Fur바카라사이트rmore, early career staff need to focus more on projecting competence (as 바카라사이트ir list of achievements will inevitably be shorter) while more senior staff need to consider strategies to project warmth.

Ben Marder is senior lecturer in marketing and director of collaborative PhD programmes at 바카라사이트 University of Edinburgh Business School.

Sebastian Oliver is a PhD researcher at 바카라사이트 University of Edinburgh Business School and communications officer for 바카라사이트 doctoral society.

If you found this blog useful and want to work out what you are in 바카라사이트 adviser taxonomy (바카라사이트 guru; 바카라사이트 machine; 바카라사이트 friend; 바카라사이트 dud), check out 바카라사이트 .