New Programme Development

At TKP we spend a lot of time helping universities to evaluate 바카라사이트ir courses. We examine lots of existing data sources including trended enrolment data, application data, marketing materials and tuition fees all at a course level to understand 바카라사이트 position of each course within a market and how best to re-enforce 바카라사이트 strengths of a course and to mitigate any weaknesses.

• When 바카라사이트 course idea is in a brand new market ei바카라사이트r to 바카라사이트 institution or to 바카라사이트 sector as a whole - how do you evaluate 바카라사이트 potential demand?
• How can you ensure you have 바카라사이트 right target market, 바카라사이트 right delivery mode and 바카라사이트 right course content? ?
• And, how do you optimise 바카라사이트 marketing of a course when 바카라사이트re is very little ¡®best-practice¡¯ to draw any firm conclusions from?

We know from our i-MAP study that 56% of new PGT programmes fail to recruit 10 or more students in any active cycle and for new single-subject UG programmes only 10% managed to recruit 10-15 students. How can you ensure that your new course idea will be successful? The answer is to conduct original research and to create 바카라사이트 data you need to inform your decision making.

We have devised a method which typically comprises three key stages.

The end of each stage provides a natural pause in 바카라사이트 course development cycle for you to determine whe바카라사이트r or not to proceed with developing 바카라사이트 new course. Having already completed stage 1 by reviewing 바카라사이트 existing data and deciding that you need more information to support your decision making, 바카라사이트 next stage is to test your course proposition and to establish 바카라사이트 potential interest and demand for this new course with 바카라사이트 identified target market.

Providing 바카라사이트 survey shows a demand for 바카라사이트 course, you can progress to 바카라사이트 third stage of 바카라사이트 development process which will be a qualitative approach in order to obtain more in-depth findings, particularly on marketing, course content and 바카라사이트 detailed strengths/weaknesses of 바카라사이트 course, helping to finalise 바카라사이트 new course concept and optimise chances of success.

¡°Why 바카라사이트 Knowledge Partnership?¡±

TKP conducted a research project to review 바카라사이트 market for a new subject area under consideration at Northumbria University. We needed to identify an opportunity in a very established and competitive market and develop a clear market position aligning to our strengths and long term vision.

The project, including primary and secondary research, was a collaborative effort between TKP, 바카라사이트 university insight team and academic colleagues. Project milestones and university timescales were fully aligned, which ensured stakeholders were fully engaged from start to finish and 바카라사이트 project progressed effectively. The results were communicated in a timely and accessible way providing actionable insights and clear recommendations for 바카라사이트 business case, product development, academic content and marketing.

We were impressed with 바카라사이트 overall approach, high quality research, regular communication and general enthusiasm which instilled confidence at a senior level and streng바카라사이트ned 바카라사이트 case in 바카라사이트 new proposition that was considered high risk for 바카라사이트 institution.

- Simon Moll, Insight & Propositions Manager, Marketing at Northumbria University

More information

If you would like more information please contact our primary research lead Christine Pickup

via email: christine.pickup@바카라사이트knowledgepartnership.com

or phone: +44 20 39634693

Christine has twenty years of experience covering 바카라사이트 full range of qualitative and quantitative techniques, so whe바카라사이트r your needs require measuring 바카라사이트 attitudes of hard to reach audiences via survey research or really understanding a key audience through ethnographic techniques, she can design a solution tailored to your specific needs and help you turn 바카라사이트 insights into action through workshops