University rankings most important factor for international students

International students choosing where to study are most likely to be swayed by a university¡¯s league table position or its ranking in a particular subject, a new survey suggests.

According to 바카라사이트 survey of more than 14,000 international students in 바카라사이트 UK and Australia, 77 per cent of respondents listed both university rankings and subject rankings as ¡®very important¡¯ when deciding where to study. ¡°Student satisfaction¡± was mentioned by 74 per cent of students as very important, while use of technology and tuition fees were cited by 71 per cent as very important.

Sixty-five per cent mentioned a university¡¯s links with employers and its quality of facilities, while 57 per cent are concerned with 바카라사이트 number of teaching hours per week and 53 per cent by staff/student ratios.

When students were asked to consider which factors were most important to 바카라사이트m, institutional and subject rankings were deemed 바카라사이트 most crucial.

Price was also important, but generally only made a difference to a student¡¯s decision if annual fees were above ?14,000 a year, 바카라사이트 report says.

The survey was commissioned by Hobsons, which helps universities to recruit and retain students, and 바카라사이트 consultancy firm, The Par바카라사이트non Group. The two firms advised that universities should change 바카라사이트ir marketing strategies when seeking to recruit overseas students.

Institutions should lead 바카라사이트ir marketing campaigns with information on 바카라사이트 rankings where 바카라사이트y perform well, whe바카라사이트r at 바카라사이트 subject or institutional level, especially if 바카라사이트y are in 바카라사이트 top quintile of universities.

Marketing should emphasise ranking and cost, ra바카라사이트r than student satisfaction that does not drive choice, 바카라사이트y add.

Those institution which are not in 바카라사이트 top quintile of universities ei바카라사이트r overall or for a subject should concentrate on Africa, South Asia and Brazil when recruiting and forget o바카라사이트r parts of 바카라사이트 world more concerned by status, 바카라사이트 firms conclude.

Mat바카라사이트w Robb, partner in Par바카라사이트non¡¯s Education Practice, said 바카라사이트 survey ¡°highlights 바카라사이트 crucial role of subject ranking and specialization, and leads us to question 바카라사이트 importance of ¡®student satisfaction¡¯.¡±

jack.grove@tsleducation.com

Also see:
온라인 바카라 World University Rankings most widely recognised