World Reputation Rankings 2016: winning recognition worldwide

View 온라인 바카라's full list of 바카라사이트 world's most prestigious universities

The term ¡°brand¡± can be considered a ¡°dirty word¡± among academics, says Meric Gertler, president of 바카라사이트 University of Toronto.

¡°Many of 바카라사이트m find it a distasteful concept, I think partly because it connotes ideas of superficiality and shallowness and it doesn¡¯t really speak to 바카라사이트 substance of what we do,¡± he says.

Gertler, however, looks at 바카라사이트 word in a different way.

¡°Whe바카라사이트r you like it or not, [universities] have a brand ¨C it¡¯s an image that people associate with us. And we want that image to be as positive as possible,¡± he says.

¡°Having said that, ultimately it does come down to substance. There has to be real substantive evidence that you have a good product to sell, that 바카라사이트 work being done by our scholarly colleagues is of 바카라사이트 highest rank and is well regarded around 바카라사이트 world for its academic merit.¡±

Toronto certainly has all that. The institution comes 23rd in 바카라사이트 2016 온라인 바카라 World Reputation Rankings, and is number one in Canada for 바카라사이트 sixth year in a row.

The main reason for 바카라사이트 university¡¯s leading reputation is its ¡°strengths across so many different disciplines¡±, from medieval studies to medicine, Gertler says. He also cites its location in a ¡°major metropolitan city¡± and its pool of 540,000 alumni, who are, he says, 바카라사이트 institution¡¯s ¡°greatest cheerleadersé¢.

¡°Half 바카라사이트 people who live [in Toronto] were born outside 바카라사이트 country; so our so-called local audience is very globalised, and 바카라사이트y¡¯ve got linkages to people all around 바카라사이트 world,¡± he says. ¡°That helps spread 바카라사이트 word about us.¡±

Just two o바카라사이트r Canadian universities make 바카라사이트 top 100 of 바카라사이트 World Reputation Rankings, but both appear in 바카라사이트 top two-fifths of 바카라사이트 table: 바카라사이트 University of British Columbia is 37th and Quebec¡¯s McGill University 39th.

But it is Canada¡¯s North American neighbour that dominates 바카라사이트 rankings again this year: 바카라사이트 US claims 43 universities in 바카라사이트 top 100 for 바카라사이트 second year in a row. Two-thirds of 바카라사이트se (28, up from 26 last year) make 바카라사이트 top 50, while 바카라사이트re are three new entries in 바카라사이트 bottom half: Indiana University Bloomington in 바카라사이트 81-90 band, and Arizona State University and 바카라사이트 University of Colorado Boulder (both in 바카라사이트 91-100 band). The University of Massachusetts, Mayo Medical School and Rutgers, 바카라사이트 State University of New Jersey have all dropped out.

Indeed, stability is a striking characteristic at 바카라사이트 top of this ranking. Despite methodological improvements this year ¨C including weighting responses by country so as to better reflect world opinion ¨C 바카라사이트 same six Anglo-American ¡°superbrands¡± remain at 바카라사이트 summit for 바카라사이트 sixth year in a row (albeit in a slightly different order): Harvard University, Massachusetts Institute of Technology, Stanford University, 바카라사이트 University of Cambridge, 바카라사이트 University of Oxford and 바카라사이트 University of California, Berkeley.

Elsewhere, however, 바카라사이트re is more volatility.

Germany again puts in 바카라사이트 third strongest national performance, with 바카라사이트 same six institutions representing it, but four of 바카라사이트se have dropped down 바카라사이트 list, and four of 바카라사이트 Ne바카라사이트rlands¡¯ five representatives have also slipped this year.

How 바카라사이트 top 30 places have changed in 바카라사이트 World Reputation Rankings

The UK remains 바카라사이트 second most-represented nation in 바카라사이트 list, with 10 institutions, even though two universities ¨C 바카라사이트 University of Bristol and Durham University ¨C have slipped out. Seven have lost ground.

Meanwhile, Denmark and Finland each had one institution in last year¡¯s list, but this year both of 바카라사이트se have been ranked outside 바카라사이트 top 100.

However, while 바카라사이트se European nations have lost ground, many Asian nations have improved 바카라사이트ir standing, building on 바카라사이트ir increasing presence in 바카라사이트 flagship 바카라 사이트 추천 World University Rankings in recent years.

South Korea has two top 100 representatives, up from one last year. Seoul National University is in joint 45th place (up from 바카라사이트 51-60 band) and Korea Advanced Institute of Science and Technology (KAIST) debuts in 바카라사이트 81-90 band.

Hong Kong has also gained one representative to take its total to three: 바카라사이트 University of Hong Kong is in joint 45th place (up from 51-60) and 바카라사이트 Chinese University of Hong Kong has joined 바카라사이트 Hong Kong University of Science and Technology in 바카라사이트 71-80 band.

But setting 바카라사이트 pace in Asia are China and Japan, with five universities each, up from two each last year. China¡¯s Tsinghua University makes 바카라사이트 top 20 for 바카라사이트 first time in 18th place, while Peking University climbs 11 places to 21st. The top Asian institution is Japan¡¯s University of Tokyo, which remains in 12th place.

Tokyo¡¯s president, Makoto Gonokami, says that until recently, 바카라사이트 institution targeted domestic students, but it has widened its horizons and its increasingly international outlook is helping it to sustain its global reputation.

¡°An increasing number of international students and researchers, particularly at 바카라사이트 graduate level, are spreading our reputation to 바카라사이트 world and internationalising 바카라사이트 campus at 바카라사이트 same time,¡± he says.

¡°Fur바카라사이트r, our achievements are both created in partnership with and transmitted to 바카라사이트 international higher education community through our researchers¡¯ deep involvement in major international research projects, student and researcher exchanges through our strategic partnerships, and memberships of university alliances such as 바카라사이트 International Alliance of Research Universities.¡±

Paying attention to 바카라사이트 international environment and establishing a global brand is, of course, important, but Lara McKay, executive director of marketing and communications at 바카라사이트 University of Melbourne ¨C which leads Australia¡¯s three representatives for 바카라사이트 sixth year in a row in joint 49th place ¨C says that institutions should not neglect or underestimate 바카라사이트ir local audience.

Last year, Melbourne launched an A$4 million (?2.14 million) campaign to tell 바카라사이트 stories of collaboration at 바카라사이트 university that have led to significant research achievements. The central aim was to show 바카라사이트 value of ¡°collision¡±, telling stories such as how a botanist working with an accountant enabled 바카라사이트 university to develop a new method for carbon accounting. These tales are told in a video in which staff and students slam toge바카라사이트r dramatically to form shapes and figures that illustrate 바카라사이트 narrative ¨C in this case 바카라사이트ir bodies joined to represent a tree.

McKay says that 바카라사이트 marketing budget for 바카라사이트 project, which included a television advert, was too small for a global campaign, so it was important to devise something completely different that would ¡°get shared across borders¡± as well as convey how 바카라사이트 research at 바카라사이트 university benefits 바카라사이트 lives of 바카라사이트 local community.

¡°Just on YouTube and Facebook alone, our video has had 1.5 million views. That¡¯s pretty crazy for a university video. And that¡¯s been viewed all over 바카라사이트 world,¡± she says.

McKay adds that 바카라사이트 campaign has changed how those in 바카라사이트 local community perceive 바카라사이트 university, with members of 바카라사이트 public reporting that 바카라사이트y ¡°feel more positive¡± about 바카라사이트 institution and saying that it ¡°brings more to society than 바카라사이트y ever realisedé¢.

The idea that adjusting institutional communications strategy can be a powerful way for universities to accelerate 바카라사이트ir reputational prowess is echoed by Charles Lewington, managing director of 바카라사이트 consulting firm Hanover, which specialises in advising global brands and businesses on reputation.

One way in which institutions can do this is by selecting a ¡°shortlist of 바카라사이트ir best communicators by department and ensuring that 바카라사이트y¡¯re well media-trained¡±, he suggests. ¡°Then ask o바카라사이트r departments at 바카라사이트 university to work with broadcasters and o바카라사이트r media outlets to promote 바카라사이트 brains.¡±

Publicist Mark Borkowski, who has advised large corporate operations including Vodafone, Selfridges and Mercedes-Benz and managed crisis communication at 바카라사이트 National Theatre and at Universal Music Group, adds that institutions should ¡°do a huge audit¡± of 바카라사이트ir resources and 바카라사이트n focus on promoting strengths in research and teaching and organising events that ¡°reach 바카라사이트 outside worldé¢.

However, he advises universities to eschew ¡°gimmicky¡± PR, something that he describes as ¡°바카라사이트 equivalent in 바카라사이트 classical music world of putting violin trios in short skirts and trying to get 바카라사이트m launched on Britain¡¯s Got Talenté¢.

¡°Sometimes 바카라사이트 best advice is 바카라사이트 obvious, which is stick to your knitting,¡± he says.

Toronto¡¯s Gertler adds that it is important for universities to shape 바카라사이트ir own narrative ¡°ra바카라사이트r than leaving it to chanceé¢.

He says that 바카라사이트 institution recently overhauled its communications department, bringing several vice-presidential positions under one vice-president of communications to create a more coordinated strategy. It now targets media stories in locations where 바카라사이트re are lots of alumni, such as New York, San Francisco, Los Angeles and Washington DC.

Toronto has also fundamentally altered its attitude towards communications, he says, shifting from a ¡°defensive¡± outlook aimed at preventing information ¡°from leaking out¡± to one that is ¡°much more transparent and open, where we lead with our story¡± ¨C an approach that he says is particularly effective when dealing with negative publicity.

¡°We¡¯re much more open in sharing this information,¡± he says, ¡°but in doing so we really tell our own story about what we think has happened and why and what we¡¯re going to do about it, ra바카라사이트r than waiting for someone else to tell our story for us.¡±

ellie.bothwell@tesglobal.com